2026 U.S. Large Luxury Car Sales Figures – By Model
This page ranks 2026 United States large luxury car sales by nameplate, from the traditional German and Japanese flagship sedans to the segment’s battery electric entries. Each nameplate with its own GCBC sales history page links to it from the rankings table, and the tables and charts update automatically as each new month of data is reported.
Through September 2026, the BMW 7-Series leads the rankings table at 7,720 sales, down 8.5 percent year over year. The Genesis G90 is second at 989, down 18.3 percent, and the Lexus LS third at 150.
All three are down on the year. In the third quarter alone the 7-Series sold 2,539.
- Sales Rankings Table
- Market Share Over Time
- Quarterly Sales With Quarter Over Quarter Change
- Month By Month Sales
Sales Rankings Table
The table below ranks the three large luxury cars with September figures by U.S. sales, with monthly and year-to-date totals and year-over-year changes. In September 2026 the 7-Series led with 843 sales, and the cars shown sold 952 between them. The Mercedes-Benz S-Class, at 3,660 through June, the Porsche Panamera and Taycan, the Lucid Air and the Audi A8 are not in the table and appear in the quarterly table and the month-by-month matrix below.
| # | Model | Sep 2026 | Sep YoY | 2026 YTD | YTD YoY |
|---|---|---|---|---|---|
| 1 | 1. BMW 7-Series | 843 | -16.4% | 7,720 | -9.5% |
| 2 | 2. Mercedes-Benz S-Class | 718 | +53.1% | 5,880 | +11.1% |
| 3 | 3. Porsche Panamera | 283 | +9.7% | 2,699 | -0.1% |
| 4 | 4. Porsche Taycan | 170 | -66.3% | 1,616 | -47.4% |
| 5 | 5. Genesis G90 | 107 | -18.3% | 989 | -18.3% |
| 6 | 6. Audi A8 | 140 | +19.7% | 977 | -10.8% |
| 7 | 7. Mercedes-Benz EQS-Sedan | 97 | -2.0% | 570 | -65.8% |
| 8 | 8. Audi e-Tron GT | 32 | -85.0% | 272 | -75.4% |
| 9 | 9. Lexus LS | 2 | -95.5% | 150 | -83.2% |
| Total | 2,392 | -15.9% | 20,873 | -18.4% |
YoY compares September 2026 with September 2025, and January through September of both years. Totals cover every row, not just the visible page.
Market Share Over Time
This chart shows how the leading large luxury cars’ share of the segment has shifted quarter by quarter over the past five years. In the third quarter of 2026 the BMW 7-Series held 87.1 percent of the segment and the Genesis G90 12.7 percent.
BMW 7-Series 34.5%Mercedes-Benz S-Class 30.1%Porsche Panamera 11.2%Porsche Taycan 7.3%Audi A8 6.3%Genesis G90 5.0%Mercedes-Benz EQS-Sedan 4.2%Audi e-Tron GT 1.4%Lexus LS 0.1%Lucid Air 0.0%Other 0.0%
Share of the tracked total by quarter, 2022 through Q3 2026. Legend shows the latest quarter.
Quarterly Sales With Quarter Over Quarter Change
The quarterly table below breaks each nameplate’s 2026 sales into quarters with quarter-over-quarter changes. Among nameplates with third-quarter figures, the 7-Series fell 13.1 percent from the second quarter and the G90 rose 21.2 percent. The Mercedes-Benz S-Class and EQS Sedan, the Porsche Panamera and Taycan, the Lucid Air and the Audi A8 and e-tron GT show no third-quarter sales in the table because their figures are not yet in GCBC’s data, and they update when they are.
| # | Model | Q3 2026 | Q2 2026 | QoQ | Q3 2025 | Quarter YoY |
|---|---|---|---|---|---|---|
| 1 | BMW 7-Series | 2,539 | 2,921 | -13.1% | 2,824 | -10.1% |
| 2 | Mercedes-Benz S-Class | 2,220 | 1,881 | +18.0% | 1,510 | +47.0% |
| 3 | Porsche Panamera | 825 | 891 | -7.4% | 1,214 | -32.0% |
| 4 | Porsche Taycan | 537 | 472 | +13.8% | 1,161 | -53.7% |
| 5 | Audi A8 | 464 | 312 | +48.7% | 346 | +34.1% |
| 6 | Genesis G90 | 371 | 306 | +21.2% | 423 | -12.3% |
| 7 | Mercedes-Benz EQS-Sedan | 306 | 185 | +65.4% | 340 | -10.0% |
| 8 | Audi e-Tron GT | 102 | 107 | -4.7% | 633 | -83.9% |
| 9 | Lexus LS | 4 | 3 | +33.3% | 203 | -98.0% |
| 10 | BMW 6-Series | 0 | 0 | – | 1 | -100.0% |
| 11 | Lucid Air | 0 | 500 | -100.0% | 2,033 | -100.0% |
QoQ compares Q3 2026 with Q2 2026. Quarter YoY compares Q3 2026 with Q3 2025.
Month By Month Sales
The matrix below shows U.S. sales month by month through 2026 for every large luxury car with a 2026 sale, ten in all. The 7-Series’ biggest month of 2026 so far was May, at 1,032 sales.
| Model | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | 2026 YTD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMW 7-Series | 773 | 714 | 773 | 949 | 1,032 | 940 | 870 | 826 | 843 | – | – | – | 7,720 |
| Mercedes-Benz S-Class | 609 | 562 | 608 | 611 | 665 | 605 | 808 | 694 | 718 | – | – | – | 5,880 |
| Porsche Panamera | 336 | 310 | 337 | 289 | 315 | 287 | 263 | 279 | 283 | – | – | – | 2,699 |
| Lucid Air | 582 | 537 | 581 | 162 | 177 | 161 | – | – | – | – | – | – | 2,200 |
| Porsche Taycan | 208 | 192 | 207 | 153 | 167 | 152 | 182 | 185 | 170 | – | – | – | 1,616 |
| Genesis G90 | 73 | 106 | 133 | 29 | 151 | 126 | 135 | 129 | 107 | – | – | – | 989 |
| Audi A8 | 69 | 63 | 69 | 101 | 110 | 101 | 163 | 161 | 140 | – | – | – | 977 |
| Mercedes-Benz EQS-Sedan | 27 | 25 | 27 | 60 | 65 | 60 | 103 | 106 | 97 | – | – | – | 570 |
| Audi e-Tron GT | 22 | 20 | 21 | 35 | 38 | 34 | 35 | 35 | 32 | – | – | – | 272 |
| Lexus LS | 95 | 43 | 5 | 1 | 1 | 1 | 0 | 2 | 2 | – | – | – | 150 |
2026 data reported through September.
For more 2026 U.S. sales data, see the Midsize Luxury Car rankings, the Large Car rankings, the Large Luxury SUV rankings and the complete by-model rankings pages.
