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Audi A8 Sales Figures

The Audi A8

Below we have the Audi A8 sales figures and reporting data for the United States and Canada. The Audi A8 is a four-door, full-size, luxury sedan manufactured and marketed by the German automaker Audi since 1994. Notable for being the first mass-market car with an aluminium chassis the Audi A8 is Audi’s technology showcase car.

Audi A8 Overview

The A8 is the pinnacle of Audi’s luxury sedans, with an understated yet impressive design. It’s beautiful inside and can be athletic when the road gets twisty. A 333-hp supercharged 3.0-liter V6 is standard; a 450-hp twin-turbo 4.0-liter V8 is optional. All-wheel drive, an eight-speed automatic transmission, and an adaptive air suspension are standard on all models. Options include a head-up display and 22-way power seats with massage. Every few years we see a new A8 that looks like a stunning piece of kit with plenty of new technology to take on the BMW 7-series and Mercedes S-class. But is it still relevant in this age of electric cars or will we continue to see it take losses and become irrelevant in terms of sales volumes.

Audi A8 Sales Data & Trends

Classic competitors for the Audi A8 and S8 are the BMW 7 Series, Mercedes-Benz S-Class and Jaguar XJ. More recently if I look around my neighborhood it is clear that high-end luxury SUVs like the Range Rover and Porsche Panamera are taking over. This is a tough segment and success is not locked in for the once mighty top three. As of July 2o17 Audi A8 year to date sales were down 17% versus last year, with July down 18%, signalling that things need to spiced up over at Audi for its flagship model.

That’s why the fourth-generation A8 looks like it is an aggressive step in the right direction for Audi. Most impressive is that the Audi A8 will introduce drivers to a truly active suspension, a 48-volt primary electrical system and totally redesigned MMI system that replaces a large control knob and best-in-the-business interface for a second touchscreen at the front of the center console.

With the new A8, Audi’s Traffic Jam Assist evolves and now has a single camera, five radar units, ultrasonic sensors, and the first laser scanner fitted to a production vehicle will allow for true hands-free driving in heavy traffic on divided highways at speeds up to 37 mph. Power for the A8 will come from a turbocharged 4.0-liter V-8, good for 460 horsepower (no more Diesel options for the United States). Audi of America couldn’t tell us whether we will see the A8L e-tron Quattro (plug-in-hybrid model). Design wise Audi played it safe yet again. It will remain to be seen whether this big update will make an impact on Audi A8 sales figures in coming years. We will eagerly wait and see.

Audi A8 U.S Sales Data & Charts

U.S Monthly Sales

U.S Annual Sales

Year Sales Units
2005 5,430
2006 5,038
2007 3,826
2008 2,825
2009 1,508
2010 1,521
2011 5,700
2012 6,002
2013 6,300
2014 5,904
2015 4,990
2016 4,149
2017 3,127
2018 1,599
2019 2,963
2020 2,375
2021 2,068
2022 1,593
2023 2,259
2024 428

U.S Annual Growth

Audi A8 Canada Sales Data & Charts

Canada Annual Sales

Year Sales Units
2012 234
2013 273
2014 266
2015 238
2016 216
2017 186
2018 145
2019 137
2020 127
2021 68

Canada Annual Growth

Audi A8 Europe Sales Data & Charts

Europe Annual Sales

Europe Annual Growth