Become a Member: Get Ad-Free Access to All Our Content

2023 U.S Pickup Truck Sales Figures By Model (With Rankings)

Sales Figures & Rankings for Pickup Trucks Sold in the United States

2023 Best Selling Pickup Trucks In the United States (All Models Ranked)

The pickup truck vehicle segment in the US has been growing steadily over the last few years, reflecting the overall trend towards larger and more versatile vehicles. In 2022, pickup trucks accounted for 20.5% of new vehicle sales in the US, up from 16.8% in 2016.

The COVID-19 pandemic has also had an impact on the pickup truck segment. During the pandemic, many people began working from home and driving less. However, demand for pickup trucks remained strong, as consumers were looking for vehicles that could accommodate their families and outdoor activities.

Overall, the pickup truck segment in the US is expected to continue to grow in the coming years. Pickup trucks offer a number of advantages over other types of vehicles, including durability, capability, and versatility. Additionally, automakers are increasingly offering electric and autonomous pickup trucks, which are appealing to consumers who are looking for more fuel-efficient and technologically advanced vehicles.

Here Are The Most Popular Pickup Trucks in the U.S for 2023

This data table looks at last month’s total pickup truck sales volumes in the United States by model. We compare U.S market pickup truck sales for last month with the same month last year. We also include the year to date sales numbers and compare with the same year to date numbers from last year. With both monthly and YTD sales numbers we have a growth rate column so you can better gauge an individual pickup trucks sales success in the U.S market.

Model Month Month LY Change YTD YTD LY YTD Change
GMC Canyon 1,876 1,782 5.27 5,484 5,016 9.33
Chevrolet Colorado 5,105 4,708 8.43 14,923 13,255 12.58
Ford F-Series 52,412 60,381 -13.20 152,943 170,377 -10.23
Nissan Frontier 6,755 6,013 12.34 19,745 16,926 16.65
Jeep Gladiator 4,444 4,823 -7.86 12,990 13,575 -4.31
GMC Hummer EV 571 0 0.00 1,669 2 83,350.00
Ford Maverick 26,618 7,558 252.18 52,323 21,478 143.61
Ram Pickup 30,590 37,427 -18.27 89,416 105,350 -15.12
Rivian R1T 821 1,226 -33.03 2,399 3,450 -30.46
Ford Ranger 1,615 4,667 -65.40 1,918 11,500 -83.32
Honda Ridgeline 3,967 5,108 -22.34 11,296 12,918 -12.56
Hyundai Santa Cruz 3,362 3,825 -12.10 8,417 9,307 -9.56
GMC Sierra 23,467 23,873 -1.70 68,597 67,198 2.08
Chevrolet Silverado 44,469 45,116 -1.43 129,987 126,993 2.36
Toyota Tacoma 8,310 18,674 -55.50 21,558 53,583 -59.77
Nissan Titan 1,418 1,435 -1.18 4,144 4,038 2.63
Toyota Tundra 15,337 10,858 41.25 36,215 27,651 30.97
∑ = 231,137 ∑ = 237,474 ∑ = 634,024 ∑ = 662,617

2023 U.S Quarterly Pickup Truck Sales Numbers

This data table looks at quarterly sales performance for the pickup truck segment in the United States. It includes all major pickup truck models sold in the U.S market. We compare last quarter’s pickup truck U.S sales at the model level with the same pickup truck model sales quarter last year. We also include a growth rate too so you can see which pickup truck models are growing and which ones are declining. The quarterly view of pickup truck sales at the model level often gives you a better picture of what is happening than monthly because it takes out some of the month to month noise.

2023 New Pickup Truck Sales Data by Month in the U.S

This sales data table looks at monthly sales performance for the pickup truck segment in the United States on a month to month basis for the entire year so far. It includes all major pickup truck models sold in the U.S market and you can see that the monthly pickup truck sales trends clearly. Seeing the individual pickup truck model sales performance in this way gives you a good sense of the momentum (good or bad).