Note: This quarter presents us with a new challenge in calculating monthly sales figures – COVID-19.
Historically, since auto manufacturers have switched the quarterly reporting news outlets are estimating monthly sales figures based on the quarterly figure. Here at GCBC, our approach was to take the quarterly number, divide that number by total selling days for the quarter and multiply that number against the total sales days in that month. This led to an averaged out number across each month.
COVID-19 has presented a pretty unique challenge for us. For this quarter, we anticipated sales to dramatically decrease in March. Fortunately, there are still a couple of brands reporting on a monthly basis. Those companies showed roughly a 17% drop from February to March in overall sales. We decided to use that figure as our benchmark to estimate the monthly sales numbers for those reporting quarterly.
You will notice in the monthly sales tables, the numbers will be reflected to represent a steep dropoff in March sales figures which will likely spill over into the next quarter as well.
Some automakers will not break out March data. Ford will release its first-quarter results on Thursday, April 2. Additionally, Volvo, Jaguar Land Rover and Mercedes-Benz will release their data later in the month.
Tesla sales figures are estimates only as they do not disclose sales numbers.
At this point, we have decided that monthly numbers no longer paint a proper picture of the overall market. Moving forward GCBC will be reporting overall market figures on a quarterly basis for all U.S. sales.
For those brands that continue to report on monthly basis (Subaru, Volvo, Mazda, Honda, Acura, Hyundai, Kia, Genesis, Mitsubishi, etc), we will still update individual model, brand and manufacturer pages on a monthly basis.
We will be ramping up our content production schedule with predictive analysis, commentary and more for the off-months. Stay tuned and please subscribe to our newsletter for more info!
US Quarterly Pickup Truck Sales Numbers
This data table looks at quarterly sales performance for the pickup truck segment in the United States. It includes all major pickup truck models sold in the U.S market. We compare last quarter’s pickup truck U.S sales at the model level with the same pickup truck model sales quarter last year. We also include a growth rate too so you can see which pickup truck models are growing and which ones are declining. The quarterly view of pickup truck sales at the model level often gives you a better picture of what is happening than monthly because it takes out some of the month to month noise.
Year To Date
Year to Date Previous Year
US New Pickup Truck Sales by Month (All Models)
This sales data table looks at monthly sales performance for the pickup truck segment in the United States on a month to month basis for the entire year so far. It includes all major pickup truck models sold in the U.S market and you can see that the monthly pickup truck sales trends clearly. Seeing the individual pickup truck model sales performance in this way gives you a good sense of the momentum (good or bad).