$21,820 nets you a bare-bones 2010 Ford F-150 in the United States. No other country in the world buys pickup trucks the way Americans do, and Americans routinely make the Ford F-Series the country’s best-selling vehicle. No, not just the best-selling full-size truck; not just the best-selling truck; not just the best-selling non-car; but the best-selling vehicle of any type. The Ford F-Series model range is huge. As a result, the price range in Ford’s pickup family is also vast. Figuring out how Ford manages to sell so many F-Series trucks month after month is so simple that it’s actually complicated.
First, take a look at the cold hard Numbers. Ford sold 42,514 F-Series trucks in the month of March. That total was 29.9% higher than in March of 2009. Sales through 2010’s first quarter reached 103,039. In other words, F-Series sales in 2010 are up 26.3% over the first quarter of 2009. Put this in context: Ford’s next best-selling vehicle in 2010 is the Fusion. With 51,411 sales through the first three months of 2010, the Ford Fusion is, to be frank, less than half as successful as the Ford F-Series. Indeed, Ford Fusion sales have rocketed up from last year. March’s Fusion total of 22,773 made the midsize Ford America’s fourth-best-selling car, but to do that, Ford Fusion sales had to accelerate upwards 79% from March of ’09.
Now you realize how important the F-Series is to Ford. Yet Ford has plans to strengthen the F-150 lineup. The 2010 Ford F-150 lacks a six-cylinder. Fuel is still relatively cheap and Ford
doesn’t didn’t think a V6 was necessary. The 2011 Ford F150 will be available with a turbocharged 3.5L V6, an EcoBoost engine as Ford likes to call them. Just recently Ford began offering the amazing Good 12 Supersize-winning Ford F150 SVT Raptor with a 6.2L V8, 411 horsepower strong. Special edition F-150s are all over the place. Harley-Davidson and King Ranch F-150s are now just the bread in an upscale Ford sandwich with the Ford F-150 Platinum forming a nice piece of meat in the middle.
But I digress. This is about the exhaustive price and model range of the 2010 Ford F-150. Check out more vital Numbers after the jump.
9 – total trim lines available on the 2010 Ford F-150, from the XL through to the STX, XLT, Lariat, FX4, SVT Raptor, King Ranch, Platinum, and finally the Harley-Davidson.
43,640 – cost for two 2010 Ford F-150 XL pickup trucks, just $285 more than the price of one 2010 Ford F-150 Harley-Davidson
6 – total trim lines on the 2010 Ford F-150 which can be optioned up to $50,000: the $54,718 King Ranch, $54,552 Platinum, $51,743 Lariat, $51,297 SVT Raptor, $51,069 FX4, and the $50,040 Harley-Davidson, not to mentione the $49,452 XLT
70,275 – maximum price of the 2010 Ford F-450 King Ranch once dual alternators, navigation, a chrome package, and a transmission power takeoff provision have been added, among countless other options and accessories
3.22 – total 2010 Ford F-150 XLs available for the price of one maxed out Ford F-450 King Ranch
48,455 – span between the least expensive 2010 Ford F-150, the un-optioned XL, and the F-450 King Ranch with all the goodies, a rather ironic number given U.S. sales of the Ford F-Series in December of 2009 were 48,209
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