Subaru Outback
Here you will find yearly and monthly United States sales figures for the Subaru Outback. The Outback is one of Subaru’s signature models, a rugged wagon-style SUV with standard all-wheel drive and raised ground clearance. Fully redesigned for 2026, it continues to be a cornerstone of Subaru’s North American lineup.
- Class: Mid-size SUV / wagon (fully redesigned for 2026)
- Engine: 2.5L Boxer four-cylinder, 180 horsepower and 178 lb-ft
- Turbo: 2.4L turbocharged Boxer, 260 horsepower and 277 lb-ft
- Transmission: Lineartronic CVT
- Drivetrain: Standard Symmetrical all-wheel drive
- Trims: Premium, Limited, Touring, Limited XT, Touring XT, Wilderness
- Starting MSRP: $34,995
Subaru Outback Sales in the United States
The Outback has been a steady seller for Subaru, ranging between roughly 150,000 and 190,000 units a year over the past decade and peaking at 188,886 in 2017. After 168,771 units in 2024, US sales were 157,716 in 2025. The third quarter of 2026 brought 41,801 sales, down 3.1 percent on the 43,156 of the third quarter of 2025 but up 16.5 percent on the 35,884 of the second quarter of 2026, with August the strongest month of the year at 15,233. October brought 13,711, up 2.0 percent on the 13,441 of October 2025, which puts January to October 2026 at 118,470, down 8.8 percent on the 129,854 of the same months of 2025.
Subaru Outback, United States calendar-year unit sales, 2010–2026. 2026 is January–Oct (partial).
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2010 | 93,148 | — |
| 2011 | 104,085 | ▲ 11.7% |
| 2012 | 111,502 | ▲ 7.1% |
| 2013 | 118,049 | ▲ 5.9% |
| 2014 | 138,790 | ▲ 17.6% |
| 2015 | 152,294 | ▲ 9.7% |
| 2016 | 182,898 | ▲ 20.1% |
| 2017 | 188,886 | ▲ 3.3% |
| 2018 | 178,854 | ▼ 5.3% |
| 2019 | 181,178 | ▲ 1.3% |
| 2020 | 153,290 | ▼ 15.4% |
| 2021 | 154,623 | ▲ 0.9% |
| 2022 | 147,262 | ▼ 4.8% |
| 2023 | 161,812 | ▲ 9.9% |
| 2024 | 168,771 | ▲ 4.3% |
| 2025 | 157,716 | ▼ 6.6% |
| 2026 (Jan–Oct) | 118,470 | ▼ 8.8% YTD |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2010 | 5,467 | 6,189 | 7,619 | 7,688 | 7,630 | 6,554 | 9,030 | 8,053 | 8,154 | 8,694 | 7,814 | 10,256 | 93,148 |
| 2011 | 6,980 | 7,951 | 10,498 | 9,465 | 8,431 | 7,914 | 8,373 | 7,252 | 7,607 | 8,891 | 7,293 | 13,430 | 104,085 |
| 2012 | 7,412 | 8,762 | 10,886 | 8,458 | 9,192 | 9,254 | 3,321 | 11,285 | 10,583 | 10,153 | 10,124 | 12,072 | 111,502 |
| 2013 | 8,632 | 9,016 | 10,453 | 8,730 | 12,270 | 12,210 | 10,456 | 10,163 | 8,143 | 8,122 | 8,852 | 11,002 | 118,049 |
| 2014 | 8,230 | 8,967 | 11,729 | 10,663 | 11,641 | 11,525 | 11,768 | 11,428 | 11,315 | 12,624 | 14,128 | 14,772 | 138,790 |
| 2015 | 11,351 | 11,632 | 12,504 | 12,534 | 12,384 | 10,912 | 10,863 | 11,113 | 15,126 | 14,729 | 13,079 | 16,067 | 152,294 |
| 2016 | 11,197 | 11,952 | 14,122 | 14,294 | 12,404 | 13,417 | 14,704 | 17,358 | 16,978 | 18,008 | 17,769 | 20,695 | 182,898 |
| 2017 | 13,186 | 13,477 | 15,909 | 14,469 | 15,193 | 14,019 | 17,581 | 20,327 | 16,330 | 15,786 | 14,361 | 18,248 | 188,886 |
| 2018 | 13,279 | 14,021 | 16,822 | 14,083 | 16,702 | 16,071 | 16,113 | 18,006 | 12,895 | 11,574 | 13,437 | 15,851 | 178,854 |
| 2019 | 10,941 | 12,328 | 18,539 | 16,381 | 18,017 | 17,505 | 18,428 | 17,110 | 11,281 | 11,506 | 12,481 | 16,661 | 181,178 |
| 2020 | 11,379 | 12,665 | 8,571 | 8,058 | 11,382 | 10,250 | 12,158 | 14,856 | 17,023 | 16,755 | 12,921 | 17,272 | 153,290 |
| 2021 | 11,784 | 12,666 | 17,053 | 15,728 | 13,994 | 16,394 | 14,058 | 14,219 | 7,082 | 8,548 | 10,454 | 12,643 | 154,623 |
| 2022 | 10,527 | 8,637 | 13,808 | 16,510 | 14,724 | 13,135 | 8,638 | 10,928 | 8,497 | 11,992 | 15,069 | 14,797 | 147,262 |
| 2023 | 10,414 | 9,108 | 13,245 | 15,263 | 17,146 | 16,225 | 12,430 | 14,503 | 14,545 | 12,396 | 12,233 | 14,304 | 161,812 |
| 2024 | 11,300 | 10,412 | 13,501 | 13,131 | 16,506 | 16,853 | 14,204 | 16,435 | 13,991 | 13,549 | 14,004 | 14,885 | 168,771 |
| 2025 | 10,794 | 11,601 | 17,539 | 11,501 | 11,214 | 10,608 | 14,982 | 15,768 | 12,406 | 13,441 | 13,089 | 14,773 | 157,716 |
| 2026 | 8,283 | 8,787 | 10,004 | 10,552 | 11,258 | 14,074 | 13,917 | 15,233 | 12,651 | 13,711 | — | — | 118,470 |
Subaru Outback Generations
1st Generation (1994–1999)
Introduced in 1994 as a derivative of the Subaru Legacy wagon, the first-generation Outback featured raised suspension, protective body cladding, and an emphasis on off-road ability. It was marketed as the “world’s first sport-utility wagon.”
2nd Generation (2000–2004)
The second-generation Outback continued to build on the success of the original, with improved comfort, safety features, and engine options. This generation solidified the Outback’s position as a practical alternative to traditional SUVs.
3rd Generation (2005–2009)
With the third generation, the Outback grew in size and refinement. More advanced technology, better interior materials, and a broader range of options marked this evolution.
4th Generation (2010–2014)
The fourth-generation Outback offered sleeker styling, improved fuel efficiency, and more sophisticated all-wheel-drive systems. The model continued to appeal to those seeking a versatile and rugged vehicle.
5th Generation (2015–2019)
A comprehensive redesign characterized the fifth generation, with more interior space, updated technology, and a new focus on on-road comfort without sacrificing off-road capability.
6th Generation (2020–Present)
The latest generation of the Outback is built on Subaru’s Global Platform, offering improvements in safety, stability, and comfort. It introduced features like a large tablet-style infotainment screen and an available turbocharged engine.
