Subaru Impreza Sales Figures

Subaru Impreza

Here you will find monthly and yearly United States and Canadian sales figures for the Subaru Impreza. Launched in 1992, the Impreza is Subaru’s compact car and the nameplate that gave the world the WRX and WRX STI, both of which are now counted separately. The current generation arrived for 2024 as a five-door hatchback only, with the sedan dropped in North America, and every version carries Subaru’s Symmetrical all-wheel drive as standard. It competes with the Toyota Corolla, Honda Civic, Mazda 3, Hyundai Elantra and Volkswagen Golf.

Subaru Impreza Sales in the United States

United States volume for the Impreza has moved in two long arcs. The nameplate held in the 33,000 to 49,000 range through 2011, then nearly doubled with the arrival of the fourth generation, reaching 81,799 in 2012 and peaking at 100,519 in 2015. A second wave carried 86,043 in 2017 before the compact-car retreat took hold: sales fell every year from 2018 through 2022, briefly rebounded to 34,719 in 2023, and have declined since to 31,366 in 2024 and 27,942 in 2025, the lowest full year in this dataset. The 2026 pace is weaker again. Subaru delivered 8,382 Imprezas through June against 14,978 in the first half of 2025, a drop of about 44 percent, with no month yet above 1,600 units.

Subaru Impreza Sales in Canada

The Canadian series follows the same shape at roughly a tenth of the volume. Sales built from 5,556 in 2004 to a peak of 11,212 in 2012, held near 9,000 to 10,600 through 2019, then fell sharply to 2,444 in 2022 and 2,243 in 2023, the low point of the chart. The current generation has stabilised things: Canada recorded 3,276 units in 2024 and 3,446 in 2025, a second consecutive increase. Through June 2026 the Impreza stands at 1,297 units against 1,360 a year earlier, essentially flat and a much steadier picture than the United States. Note that Subaru Canada reports on a quarterly basis, so the month-by-month figures in the Canadian table are distributed within each quarter rather than individually reported.

Subaru Impreza Generations

Over the years, the Impreza has seen several generations and redesigns.

First Generation (1992-2000)

The original model, which introduced the world to the WRX and WRX STI variants. The first generation Impreza was available in sedan, hatchback, and wagon body styles. It was powered by a 1.6L or 2.0L four-cylinder engine.

Second Generation (2000-2007)

The second generation Impreza was redesigned with a more modern look. It was also available in a WRX and WRX STI performance variant. Featured a more rounded design. The WRX variant gained significant popularity, partly due to its success in the World Rally Championship.

Third Generation (2007-2014)

The third generation Impreza was updated with a new interior and exterior design. It was also available in a hatchback body style for the first time. The design became more contemporary, and the hatchback variant became especially prominent.

Fourth Generation (2011-2016)

The fourth generation Impreza was redesigned with a more aggressive look. It was also available in a more fuel-efficient hybrid variant. With a more global perspective, this generation had improved fuel efficiency and more refined interiors.

Fifth Generation (2016-Present)

The fifth generation Impreza is the current generation and is available in sedan and hatchback body styles. It is powered by a 2.0L four-cylinder engine or a 2.5L four-cylinder engine. Introduced on Subaru’s Global Platform, this generation emphasizes safety, ride comfort, and agility.