With over 2.2 million new vehicle sales, General Motors was America’s largest-volume automaker in 2010. Nearly one of out every five vehicles sold was a GM product. Ford Motor Company sold more than 1.9 million vehicles. Toyota Motor Corporation sold more than 1.76 million vehicles. Hyundai and Kia inched close to 900,000 total sales.
Twelve conglomerates controlled more than 98% of the new vehicle market in the United States. Approximately 45% of the market was Detroit-based: GM, Ford Motor Company, or Chrysler/Dodge/Jeep. Quick to point out that Subaru is now a mainstream manufacturer, The Good Car Guy acknowledges through this pie chart that Subaru only held 2.3% of the U.S. market in 2010, perhaps not as mainstream as the company’s 263,820 sales make it sound.
As for the Germans, Volkswagen’s vast empire only accounts for 3.3% of the U.S. new car market. BMW’s market share is a few ticks above 2%, Mercedes-Benz, Maybach, and smart are behind BMW’s control, a fate which is truly smart’s fault; and to Mini’s credit.