October 5, 2026
Toyota sold 9,705 Prius in the United States in the third quarter of 2026, 25.0% below the 12,932 of the third quarter of 2025, including 3,169 in September, down 16.9% from 3,813. Through September the year stands at 29,223, 37.5% below the 46,777 of the same nine months of 2025.
9,711, 9,737, 9,781 and 9,705 are the Prius’s last four quarters, October 2025 through September 2026, a spread of 76 units. The steep year-over-year percentages come from the other side of the comparison: the first two quarters of 2025 delivered 16,653 and 17,192, and 14,327 of the 17,554 units the year has lost against 2025 were lost in the first half.
| Quarter | Prius sales | A year earlier | Change |
|---|---|---|---|
| Q4 2025 | 9,711 | 16,069 | -39.6% |
| Q1 2026 | 9,737 | 16,653 | -41.5% |
| Q2 2026 | 9,781 | 17,192 | -43.1% |
| Q3 2026 | 9,705 | 12,932 | -25.0% |
12,492 of the 29,223 Prius sold through September were the Prius Plug-in Hybrid, according to Toyota’s third-quarter release, against 12,540 a year earlier, a 0.4% dip, while the Prius Hybrid fell 51.1% to 16,731. The plug-in is now 42.7% of the line, up from 27.4% across 2025 by Toyota’s year-end release. September ran the other way: the plug-in fell 25.3% to 1,272 while the hybrid’s decline narrowed to 10.1%, at 1,897.
13 of the 14 months from August 2025 to September 2026 came in below the year-earlier month, June 2026 (4,029, up 9.4%) the only exception, and the third quarter’s 9,705 is the second-lowest third quarter since the series began in 2005, above only 2022’s 6,794. The Prius accounted for 1.8% of the 1,613,844 vehicles the Toyota brand sold in the first nine months of the year.
2012 remains the best year in the series at 236,655, when Toyota’s Prius line also carried the Prius c and Prius v, and 2025’s 56,488 was the line’s best since 2021 (59,010). At 29,223 through September, 2026 has already passed half of 2025’s total with a quarter to go.
Questions people ask
How many Prius has Toyota sold in 2026?
29,223 in the United States through September 2026, down 37.5% from the 46,777 of the same nine months of 2025.
How many Toyota Prius were sold in 2025?
56,488 in the United States, of which 15,503 were plug-in hybrids, by Toyota’s count.
Does this include the Prius Prime?
12,492 of the 29,223 sold through September 2026 were the Plug-in Hybrid, formerly the Prius Prime: Toyota reports the Prius as one line that includes it, and the Prius Family page shows the same series.
