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Model Sales (All)

Toyota Prius Sales Figures

Toyota Prius

Here you will find monthly and yearly United States and Canadian sales figures for the Toyota Prius. These figures are for the Prius liftback only and do not include the Prius Prime plug-in hybrid or other Prius variants. The Prius is Toyota’s pioneering hybrid hatchback, now in its fifth generation, and competes with hybrids such as the Honda Civic Hybrid, Hyundai Elantra Hybrid, and Kia Niro.


Specifications
  • Class: Compact hybrid hatchback
  • Powertrain: 2.0L four-cylinder with the fifth-generation Toyota Hybrid System
  • Output: 194 net horsepower (front-wheel drive); up to 196 net horsepower (all-wheel drive)
  • Transmission: Continuously variable automatic
  • Drivetrain: Front-wheel drive or electronic on-demand all-wheel drive
  • EPA fuel economy: Up to 57 mpg combined (front-wheel drive); 54 mpg combined (all-wheel drive)
  • Chief rivals: Honda Civic Hybrid, Hyundai Elantra Hybrid, Kia Niro

Toyota Prius Sales in the United States

Toyota Prius sales in the United States trace the arc of a hybrid pioneer past its early-2010s peak. The Prius topped 236,000 units in 2012 and stayed above 180,000 through 2015, then declined through the second half of the decade as buyers shifted toward hybrid crossovers, bottoming at 36,919 in 2022. The fifth-generation Prius reversed the trend: deliveries rose from 38,052 in 2023 to 44,711 in 2024 and 56,488 in 2025, a gain of about 26 percent year over year. 2026 has been much quieter, with 29,223 Prius liftbacks delivered from January to September, 37.5 percent behind the 46,777 of the same months of 2025.

2025 full year
56,488
▲ 26.3% vs 2024
2026 YTD (Jan–Sep)
29,223
▼ 37.5% vs same period 2025
Best year
236,655
2012
Total on record
2,556,029
all years
2005: 107,155 units2006: 106,971 units2007: 181,221 units2008: 158,884 units2009: 150,831 units2010: 140,928 units2011: 136,464 units2012: 236,655 units2013: 234,228 units2014: 207,372 units2015: 184,794 units2016: 136,629 units2017: 108,661 units2018: 87,590 units2019: 69,718 units2020: 43,525 units2021: 59,010 units2022: 36,919 units2023: 38,052 units2024: 44,711 units2025: 56,488 units2026: 29,223 units (partial)062.5k125k187.5k250k20052007200920112013201520172019202120232026

Toyota Prius, United States calendar-year unit sales, 2005–2026. 2026 is January–Sep (partial).

Annual sales

YearUnitsYoY
2005107,155—
2006106,971▼ 0.2%
2007181,221▲ 69.4%
2008158,884▼ 12.3%
2009150,831▼ 5.1%
2010140,928▼ 6.6%
2011136,464▼ 3.2%
2012236,655▲ 73.4%
2013234,228▼ 1.0%
2014207,372▼ 11.5%
2015184,794▼ 10.9%
2016136,629▼ 26.1%
2017108,661▼ 20.5%
201887,590▼ 19.4%
201969,718▼ 20.4%
202043,525▼ 37.6%
202159,010▲ 35.6%
202236,919▼ 37.4%
202338,052▲ 3.1%
202444,711▲ 17.5%
202556,488▲ 26.3%
2026 (Jan–Sep)29,223▼ 37.5% YTD

Monthly sales

YearJanFebMarAprMayJunJulAugSepOctNovDecTotal
20055,5667,07810,23611,3459,4619,6228,9499,8508,1939,9397,8899,027107,155
20067,6546,5477,9228,2348,1039,69611,11411,17710,4928,7338,0089,291106,971
20078,29912,22719,15613,05624,00917,75616,06214,05512,49413,15816,73714,212181,221
200811,37910,89320,63521,75715,01111,76514,78513,46310,87311,8048,6607,859158,884
20099,1217,2328,92418,53410,09112,99819,17318,88610,98413,4969,61711,775150,831
20108,4847,96811,78612,55514,24810,99814,10211,79911,39411,73110,22415,639140,928
201110,63513,53918,60512,4776,9244,3407,9079,4929,32511,00815,20817,004136,464
201211,55520,58928,71125,16821,47719,15016,64321,11118,93216,77416,50520,040236,655
201315,77217,81222,14019,88923,52221,07923,29427,35815,89015,62316,12915,720234,228
201412,20512,86118,58218,01126,79318,64920,67523,43714,27713,51113,95714,414207,372
201512,24412,01816,03815,23519,56315,05117,92417,75716,11015,20312,57515,076184,794
20169,31110,55012,07511,92512,51711,02712,69412,98412,4758,13210,49512,444136,629
20177,8299,0449,7619,70810,0228,7359,3849,5519,2867,7108,1499,482108,661
20186,9437,0708,2227,4208,6727,8447,2658,1117,3786,3066,0086,35187,590
20192,9873,6615,4104,7996,6155,7696,5928,2616,1646,6796,7236,05869,718
20204,0894,5322,8621,6203,6003,7804,3913,9053,7873,6333,2484,07843,525
20213,0074,1546,8898,35210,5335,8285,7364,3222,2172,1421,8843,94659,010
20223,5673,0803,6314,2433,7431,9501,6172,6032,5742,9362,0684,90736,919
20232,4868642,2363,0013,8882,4663,9404,6674,3421,4523,5325,17838,052
20244,7074,5284,0922,01716131,2016,8135,2555,5055,3535,21144,711
20254,8844,5117,2586,8496,6593,6844,1185,0013,8132,4513,2184,04256,488
20263,8932,9032,9412,3013,4514,0293,1393,3973,169———29,223

Toyota Prius Sales in Canada

In Canada the Prius followed a similar path, reaching a high near 10,500 units in 2019 before easing during the model’s transition years. The fifth-generation car lifted Canadian sales from 5,721 in 2024 to 8,690 in 2025, an increase of about 52 percent and the nameplate’s strongest year since the late 2010s. Canada has kept growing in 2026: January to September reached 7,990, up 24.1 percent on the 6,440 of the same months of 2025.

2004: 1,951 units2005: 1,956 units2006: 2,003 units2007: 2,585 units2008: 4,458 units2009: 4,610 units2010: 2,967 units2011: 2,134 units2012: 10,041 units2013: 7,808 units2014: 6,963 units2015: 7,150 units2016: 8,095 units2017: 7,977 units2018: 9,174 units2019: 10,505 units2020: 5,808 units2021: 6,720 units2022: 4,313 units2023: 3,592 units2024: 5,721 units2025: 8,690 units2026: 7,990 units (partial)03.8k7.5k11.3k15k200420062008201020122014201620182020202220242026

Toyota Prius, Canada calendar-year unit sales, 2004–2026. 2026 is January–Sep (partial).

Annual sales

YearUnitsYoY
20041,951—
20051,956▲ 0.3%
20062,003▲ 2.4%
20072,585▲ 29.1%
20084,458▲ 72.5%
20094,610▲ 3.4%
20102,967▼ 35.6%
20112,134▼ 28.1%
201210,041▲ 370.5%
20137,808▼ 22.2%
20146,963▼ 10.8%
20157,150▲ 2.7%
20168,095▲ 13.2%
20177,977▼ 1.5%
20189,174▲ 15.0%
201910,505▲ 14.5%
20205,808▼ 44.7%
20216,720▲ 15.7%
20224,313▼ 35.8%
20233,592▼ 16.7%
20245,721▲ 59.3%
20258,690▲ 51.9%
2026 (Jan–Sep)7,990▲ 24.1% YTD

Monthly sales

YearJanFebMarAprMayJunJulAugSepOctNovDecTotal
200414099111622652172321601371732051501,951
2005109106150194157155234222192166921791,956
2006254218168174168155162166911391131952,003
20071101722182412861432041121201773394632,585
20083021983475538237352982703253261671144,458
20091221661482391935137726825314994293164,610
20102802583413172755922091791531461051122,967
201195160330249134794966791993753192,134
20122634451,0391,4221,2121,03388483177577375061410,041
20134294496787509188518528346855974493167,808
20143853435827268896296706375966345433296,963
20153989364555306916957766855906054283617,150
20162854225707388711,0947196986525159775548,095
20173003174967938791,1828018037876795923487,977
20183024369198501,2181,0308968617297016525809,174
20195134664919799798921,1811,1811,07698785890210,505
20205464975484674244685885615633933583955,808
20213383383907016377037668037684184184406,720
20223503333844224224452572962723773773784,313
20237972842803083094785504803323173033,592
20246285996011551551416436435855644905175,721
20253383073257246926931,1551,1021,1048086677758,690
20264394721,6801,4521,552752792426425———7,990

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