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Toyota Prius Family Sales Figures

Toyota Prius

Here you will find monthly and yearly Canadian and U.S. sales figures for the Toyota Prius. Take note, this is total Prius volume – Liftback (sedan), Prius V, Prius C, and Prius-Plug-In – not simply the sales for the Prius Liftback. The Toyota Prius is a hybrid electric vehicle (HEV) that was first introduced by Toyota in 1997 in Japan, and has since become one of the world’s best-selling hybrid vehicles.

Toyota Prius Overview

The main concept behind the Prius is to offer a vehicle with improved fuel efficiency and reduced greenhouse gas emissions compared to traditional gasoline-only vehicles. The Prius uses Toyota’s Hybrid Synergy Drive system, which combines a gasoline internal combustion engine with an electric motor. This combination allows the Prius to operate in electric-only mode, gasoline-only mode, or a combination of both, depending on driving conditions.

The Prius gained significant attention due to its environmentally-friendly appeal, especially in markets like the United States and Europe. Over the years, it became symbolic of the green movement and was adopted by various celebrities, further boosting its public profile. The Prius has been a platform for Toyota to introduce various technological innovations, such as regenerative braking (which converts braking energy into electricity to charge the battery), advanced aerodynamics, and various driver-assist features.

Over the years, Toyota expanded the Prius lineup. This included the Prius v (a larger, wagon-like variant), the Prius c (a smaller, more city-oriented model), and the Prius Prime (a plug-in hybrid variant). While the Prius has been praised for its fuel efficiency and environmental benefits, it has also faced criticism for its driving dynamics and design. However, its positive impact on promoting hybrid technology in the automotive industry is undeniable.

The Prius uses a gasoline engine and an electric motor to power the wheels. The current gasoline engine is a 2.0-liter four-cylinder engine that produces 150 horsepower. The electric motor produces 71 horsepower. The two power sources work together to deliver a combined output of 194 horsepower. The Prius gets an EPA-estimated 52 mpg in the city and 52 mpg on the highway. It has a driving range of over 600 miles.

The Prius is available in a variety of trim levels, including the LE, LE Eco, XLE, and Limited. The LE is the base trim level and comes standard with features such as a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth. The LE Eco trim level gets better fuel economy than the LE trim level. The XLE trim level adds features such as a sunroof, leather seats, and a JBL sound system. The Limited trim level is the top-of-the-line trim level and comes standard with features such as a 11.6-inch touchscreen infotainment system, a navigation system, and a wireless charging pad.

Toyota Prius Sales Figures

Toyota Prius U.S Sales Data & Charts

US Monthly Sales

US Annual Sales

Year Sales Units
2005 107,155
2006 106,971
2007 181,221
2008 158,884
2009 150,831
2010 140,928
2011 136,464
2012 236,655
2013 234,228
2014 207,372
2015 184,794
2016 136,629
2017 108,661
2018 87,590
2019 69,718
2020 43,525
2021 59,010
2022 33,352
2023 35,816
2024 4,707

US Annual Growth

Toyota Prius Canada Sales Data & Charts

Canada Annual Sales

Year Sales Units
2012 10,041
2013 7,130
2014 6,963
2015 6,027
2016 8,095
2017 7,977
2018 9,174
2019 10,505
2020 6,417
2021 6,075
2022 2,058

Canada Annual Growth

Toyota Prius Europe Sales Data & Charts

These statistics include sales of the Toyota Prius compact hatchback and its Plug-in Hybrid version, and exclude sales of the Toyota Prius+ compact MPV .

Europe Annual Sales

Year Sales Units
1999 2
2000 1,386
2001 4,590
2002 1,656
2003 1,558
2004 15,790
2005 37,054
2006 45,376
2007 63,878
2008 81,770
2009 83,978
2010 85,918
2011 49,500
2012 46,072
2013 32,196
2014 16,324
2015 15,276
2016 32,696
2017 27,260
2018 24,506
2019 14,908
2020 9,210
2021 5,982
2022 1,545

Europe Annual Growth

Toyota Prius China Sales Data & Charts

China Annual Sales

Year Sales Units
2019 28,232
2020 4,442
2021 9,676

China Annual Growth

Toyota Prius Generations

First Generation (1997-2003)

The first-generation Prius was introduced in Japan in 1997 and was later launched globally. It was a compact sedan with a distinctive design that emphasized its unique hybrid technology. The first generation Prius was introduced in in the United States in 2000. It was powered by a 1.5-liter gasoline engine and an electric motor. The Prius got an EPA-estimated 45 mpg in the city and 47 mpg on the highway.

Second Generation (2003-2009)

The second generation Prius was introduced in 2003. This generation came with a hatchback design and was larger than its predecessor. It featured improved fuel efficiency and battery technology. It had a more aerodynamic design and a more powerful hybrid system. The Prius got an EPA-estimated 50 mpg in the city and 49 mpg on the highway.

Third Generation (2009-2015)

The third generation Prius was introduced in 2009. It had a more refined design and a more efficient hybrid system. The Prius got an EPA-estimated 51 mpg in the city and 48 mpg on the highway. It had a more aerodynamic design and offered further improvements in fuel economy and technology. Toyota also introduced the larger Prius v and the smaller Prius c during this period.

Fourth Generation (2015-2022)

The fourth generation Prius was introduced in 2015. It had a more angular design and a more advanced hybrid system. The Prius got an EPA-estimated 52 mpg in the city and 50 mpg on the highway. This generation introduced the Toyota New Global Architecture (TNGA) platform, which improved handling and safety. The design was again revamped, and the efficiency of the hybrid system was further optimized.

Fifth Generation (2022 – Present)

The fifth generation Prius was introduced in 2022. It has a more streamlined design and a more powerful hybrid system. The Prius gets an EPA-estimated 54 mpg in the city and 50 mpg on the highway.