October 13, 2025
TLDR: Porsche’s 26% sales decline in China through Q3 2025 represents more than a rough quarter. It validates that Chinese consumers no longer equate German engineering excellence with automotive leadership. When software beats suspension tuning and thermal management trumps Nürburgring lap times, traditional luxury brands face a stark choice: genuinely innovate in electrification and intelligence, or become museums selling nostalgia to a shrinking audience.
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