Summary
- An oft overlooked metric of financial success for a company is revenue efficiency, or “How much do we make per employee?”
- South Korea’s Hyundai, who own KIA, easily tops the list with affordable cars made by two small companies with extremely efficient production
- The least efficient brands, at least in revenue, centered around the big six from Japan: Subaru, Toyota, Honda, Mitsubishi, Nissan, and Mazda
- Ferrari S.p.A. came in third place in terms of revenue efficiency despite being the definition of a boutique brand
- GM edged out Ford for USA’s most revenue efficient brand at 5th overall
- We think that the analysis of all the data shows that it’s not necessarily your production efficiency that drives your revenue efficiency, it’s how you utilize the resources you have to the maximum.
A measurement of an automaker’s overall success that is often overlooked is that of how much revenue each employee brings in. Known in the industry as “Revenue Efficiency,” this metric measures overall yearly revenue compared to the total workforce size.
Keep in mind, some workforces can be hundreds of thousands of employees in size, while others can have only a few tens of thousands. Some of the data presented in today’s analysis might surprise you with where some companies are in the metric, so let us delve into which companies are the most efficient at making money!
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