BMW’s Ian Robertson suspects the sports car market is, if not dead, never going to return to its pre-recession glory.
When Americans think of sports cars, they’re far more likely to turn to a Ford Mustang than a Nissan 370Z.
European automakers continue to offer impractical coupes at premium price points, but most do not sell nearly as often as they did a decade ago. Combined U.S. sales of the Mercedes-Benz SLK, BMW Z4, Audi TT, Porsche Boxster, Porsche Cayman, and Jaguar F-Type were down 2% in 2015 to fewer than 20,000 units. BMW USA, on its own, sold more than 20,000 Z4s in 2003.
But these are not the only style-centric coupes and sports cars available across the pond. They’re just the ones that make it over here. Care for something French?
A double bubble roof, sweeping roofline, vast cat-eyes headlights, and bulging fenders make the Peugeot RCZ more eye-catching than the third-gen Audi TT, more obviously French than a DS3, and more alluring than a Renault Mégane R.S. 275 Trophy, if not more enjoyable to drive.
Earlier this morning we highlighted a Fifth Gear shootout in which the RCZ battled the Audi TT. You can have the TT.