The S60 and XC90 are Volvo’s current senior citizens. While the C30 and XC70 may be newer; younger; and hipper, the midsize sedan and SUV are instantly familiar and known to be good and decent vehicles. Unfortunately for Volvo – and just about every automaker – models don’t perform on the sales chart quite as well as one would wish in their latter years.
What does Volvo Canada do with excess supply of less desirable cars in a small market? It starts with heavy discounts. Then it continues with some heavy discounts. Finally, the ending includes… heavy discounts.
In the words of Volvo’s press release: “Regardless of the trim, the XC90 will benefit from up to $10,200 in cash rebates. This comprises $7,200 in the company’s new Currency Cash Rebate program and a $3,000 loyalty bonus for existing Volvo vehicle owners.” This will apply regardless of the method of receipt; whether that be cash, financing, or lease. “S60 customers will also benefit from up to $7,000 in cash rebates; $5,000 for the Currency Cash Rebate and a $2,000 loyalty bonus for existing Volvo vehicle owners.”
One Volvo Canada VP, Peter Johnson, said this “represents the largest incentive program the company has ever offered Canadian customers.” I guess that is saying something.