There was a flock that gathered around the photos of Volkswagen’s up! concept, not just here on GoodCarBadCar, but at every automotive publication, I assume. As The Good Car Guy worded it back in September, “The up! concept is an attempt by Volkswagen to return itself to a time when Volkswagen meant Volkswagen – People’s Car….Volkswagen wants the up! to mobilize the world…. the up! is pure VW. And a return to pure Volkswagen roots is the best thing Volkswagen could do right now.”
The up! is to the original Beetle what the Space up! is to the Type 2/Kombi/Transporter. This bigger vehicle is up! based, powered by up! and simply provides a more spacious version of a very inexpensive car. (Doesn’t it sound like we’re discussing a bad energy drink?)
Volkswagen has big plans to mobilize the planet, especially the massively populated places like China and India but other emerging markets, too. Forget not North America; tis all we ask.