In each of the last 14 years, the Toyota Camry finished New Year’s Eve as America’s best-selling car. It’s a streak that began in 2002 and continued unabated through 2015.
Although U.S. passenger car volume slid 2% in 2015 and midsize car sales likewise declined 2% compared with 2014, Camry volume increased last year. Granted, the year-over-year uptick in Camry volume was slight: only 749 more Camrys were sold in 2015 than in 2014, a 0.2% increase equal to an extra two Camry sales per day.
But a Camry increase and sharp decreases from numerous other cars in its category presented Toyota with another measurable market share increase. 18.0% of the new midsize cars sold in America in 2015 were Camrys, up from 17.7% in 2014, 17.0% in 2013, and 17.2% in 2012.
MIND THE GAP
Among the broader passenger car market, the Camry outsold its next-best-selling rival, the Honda Accord, by 40,232 units in 2014. That margin of victory exploded to 66,023 units in 2015, the Camry’s second-greatest margin of victory in eight years as another Toyota, the Corolla, claimed second place.
Click Chart To Expand
Not since 2007 has the Camry so thoroughly outsold its rivals. That year, when Camry volume increased 5.5% to an all-time high of 473,108 units, the next-best-selling Accord was 80,877 sales abaft.