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After making an example of advertising for the ’09 Hyundai Sonata (more about which you can read here), thought it important that you know exactly what electronic stability control really accomplishes. There are a couple videos below, but there’s also a brief explanation from a Seat Ibiza ad that happened to be sitting right beside me on the back of a magazine as I write.

“ESP, or Electronic Stability Programme, is an ingenious thing. It constantly monitors data from the steering, tyres, brakes and accelerator and makes any necessary adjustments – an angel on your shoulder, if you like.” Visit for more. Toyota and Consumer Reports help explain stability control in these two clips.