Sales of midsized crossovers in Europe are down 23% in 2020 which narrowly beats the overall market. With a total of just over 940,000 deliveries, midsized crossovers now make up 7.9% of the total European car market, up from 7.8% in 2019.
Like the midsized car segment, this is the smallest class where luxury brands outsell their mainstream rivals, at 50.1% share of the midsized crossover class, up from 44.2% in 2019. Best selling mainstream model in 2020 is the Toyota RAV4, which easily beats the segment with an 1% decline in deliveries, allowing it to improve its share by more than 2 percentage points. Last year’s leader Ford Kuga was renewed in early 2020 but just when sales were starting to take off in Q3, a recall and a production stop of its plug-in hybrid version put a brake on its challenge to reclaim leadership. Its 50% decline on last year is a bit skewed, because Ford self-registered a large number of unsold Kugas of the previous generation in Q4 of 2019, artificially boosting its score. The Skoda Kodiaq slightly improves its share of hte segment and distances the Peugeot 5008, down 28%.
No Membership? You’re missing out
Get immediate ad-free access to all our premium content.
