TLDR:BMW sold 96,886 vehicles in Q3 (+24% YoY) to reclaim the US luxury crown from Lexus, powered by a 37% surge in plug-in hybrid sales. Meanwhile, pure EVs declined and Mercedes collapsed 13%. The market has spoken: buyers want electrification, just not the kind automakers expected.
No Membership? You’re missing out
Get immediate ad-free access to all our premium content.
