“Mercedes-Benz is the taxicab of choice in Germany, which shows if you have the right products, being the airport car won’t hurt you.” Ford President of the Americas, Mark Fields, speaking to the fact that Lincoln could attain limo+cool status.

“America has never been more ready for a car like this.” smart USA President, David Schembri, speaking at the delivery to one of smart’s first American customers.

“I think Chrysler has cut a lot.” United Auto Workers President Ron Gettelfinger believes that new labour agreements should be enough to stave off more cutbacks at American automakers.

“…we know what we’re doing when it comes to combining industry-leading safety with industry-leading value.” John Krafcik, a Hyundai VP, after noting that Hyundai produces more IIHS Top Safety Picks than BMW, Mercedes-Benz, or Toyota.

“I feel more than happy with today.” Former two-time F1 champ Fernando Alonso after his first day of testing back at Renault.

“We are in discussion with Tata Motors on dealers and distribution of these brands. We are looking at an interesting set up.” Alfredo Altavilla, Vice-Chairman of Fiat India speaks of Alfa Romeo, Maserati, and Ferrari being introduced in the world’s second-largest nation.

“Everyone wants to pollute less; that’s a no-brainer. What we’ve heard from our customers is if Bentley can be socially responsible that would be a positive.” Bentley spokesman David Reuter figures the ultra-rich are about as socially conscious as the rest of us.

“Everybody at Rolls-Royce is delighted with this tremendous result which marks our fifth anniversary in the best possible way.” Rolls-Royce’s CEO, Ian Robertson, appears to ignore the multiplicity of decades prior to BMW’s Rolls-Royce, but is happy with a worldwide sales increase of 25% and total Indian sales of eleven.

“We don’t look at this as a car ad as much as we look at it as a statement.” Scott Keogh, VP of Marketing at Audi, plays up the importance of Audi’s Paramount Pictures-produced Super Bowl ad.