October 5, 2026
Mazda has sold fewer vehicles in Canada than a year earlier in every month since April, six in a row, and the year to date stands at 56,148, down 12.3% from 64,017, per the Mazda Canada sales figures. South of the border the same brand sold 34,519, its best September in the Mazda US sales figures.
| Brand | September 2026 | Change vs September 2025 |
|---|---|---|
| Toyota | 19,136 | +2.3% |
| Lexus | 3,341 | +31.6% |
| Honda | 12,172 | +11.8% |
| Acura | 1,058 | +2.7% |
| Hyundai | 12,455 | -2.6% |
| Genesis | 750 | -1.1% |
| Kia | 8,529 | +5.6% |
| Subaru | 7,468 | n/m |
| Mazda | 6,454 | -18.9% |
Hyundai, Genesis and Kia belong to Hyundai Motor Group; Toyota and Lexus to Toyota Canada; Honda and Acura to Honda Canada. Subaru’s September 2025 base is incomplete, so no change is shown.
DesRosiers estimated 168,000 new light vehicles sold in Canada in September, up 3.4% and a fourth straight monthly gain, The Canadian Press reported; the market’s year to date is still 0.7% below 2025. Mazda’s 18.9% drop set it 22 points behind that estimate.
2,498 CX-5s were sold in September, 28.9% fewer than a year earlier and the largest single drop in Mazda Canada’s September release, followed by the Mazda3 (1,041, down 26.5%) and the CX-50, which recorded no sales against 296. Mazda stopped building CX-50s for Canada at its Alabama plant in April 2025 after Canada’s counter-tariffs on US-built vehicles, Automotive News reported, and the CX-50 accounts for 7,471 of the 7,869 units Mazda’s year to date has lost: 168 sold through September against 7,639. The release gives no reason for the CX-5 and Mazda3 declines, and the CX-70 set a September record at 510.
Lexus sold 3,341 vehicles in Canada and beat the previous best September, 2,654 in 2021, per the Lexus Canada sales figures, while Honda rose 11.8% to 12,172 and Kia 5.6% to 8,529.
Ford, General Motors, Stellantis, Nissan and the Volkswagen Group report Canadian sales by quarter, so they are not in this table and no market share is stated. October figures from the monthly reporters land in the first business days of November.
FAQ
How many cars were sold in Canada in September 2026?
DesRosiers Automotive Consultants estimated 168,000 new light vehicles, up 3.4% from September 2025.
Why did Mazda’s Canadian sales fall in September 2026?
Mazda sold 6,454, down 18.9%, its sixth straight month below the same month of 2025. The CX-5 (down 1,016) and the Mazda3 (down 376) lost the most in September, and the CX-50, which Mazda stopped building for Canada in April 2025 after Canada’s counter-tariffs, explains most of the year-to-date decline.
Which brand had a record September in Canada?
Lexus, with 3,341 sales, up 31.6% and above its previous best September of 2,654 in 2021.
