You can register at www.DrivenToQuit.ca and find the rules there, too. The site encourages quitting buddies and will verify the winner of the grand prize draw with a urine test. Non-smokers won’t need to be around as much smoke, smokers have an incentive to quit. One person will receive a new car for going 31 days without smoking. Health Canada pays out slightly less for health care costs related to smoking.
It would’ve been terribly inappropriate but awfully ironic if the Society had decided to give away an ’89 Volkswagen Golf diesel.