TLDR
Toyota has officially launched the Crown Estate in Japan, completing its four-model Crown family. This premium wagon-SUV offers impressive utility with 1,470L maximum cargo capacity, comes in efficient hybrid (20.3 km/L) and plug-in hybrid (20.0 km/L) versions, and starts at ¥6,350,000. Toyota projects monthly sales of 1,500 units, potentially revitalizing the venerable nameplate’s market position.
The Crown nameplate has been Toyota’s luxury standard-bearer for a staggering 70 years now, kicking off in 1955 as their flagship sedan. It’s spawned an impressive array of variants with distinctive names like Crown Majesta, Crown Royal, and Crown Athlete throughout its history. The new Crown Estate is the final piece of Toyota’s four-pronged approach to revitalizing this premium brand, offering distinctive features that strengthen Toyota’s lineup in the premium wagon segment. The Toyota lineup now includes this versatile Estate model targeting 1,500 monthly sales, which could give the overall Crown portfolio a substantial boost in our sales charts.
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