Volkswagen feels that autobahn is at the core of each and every… er, Volkswagen. There’s a fair degree of sense here. Volkswagen is a German company – People’s Car. Autobahn is as German as Franz Beckenbauer. And Adolf Hitler is a nasty historical connector.
Thus, Volkswagen is using typically nifty advertising to push Rabbits, Touaregs, and Beetles out the showroom doors. $5,000 off of a Touareg brings the price down to $44,975. Passats for $27,475 is a $3,500 drop; Passat wagons receive similar savings (but at a higher price point).
Here’s a link to the page of Volkswagen price drops in Canada. Jetta GLI = $2,200. GTI = $1,600. Jetta = $1,500. Eos = $1,200. New Beetle Convertible = $820. New Beetle = $800. Rabbit = $200. Volkswagen writes that lowering the price of the City Jetta and City Golf would be equivalent to giving them away. Thus, no price drop.