Only 14.7% of the new pickup trucks purchased or leased in the United States in 2015 were sold by import automakers.
2015 marked the third consecutive year of declining market share for Toyota, Nissan, and Honda, members of a Japanese pickup truck trio which was once a full-fledged band. Isuzu, Mazda, Mitsubishi, and Suzuki all sold pickup trucks in America less than a decade. Even Subaru got in on the action with the Outback-based Baja.
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