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Are Americans Buying Fewer Trucks? Yes, Yes, And No

General Motors Sierra and Silverado together

Too little knowledge is a dangerous thing. Here’s what you’ve heard: pickup truck sales are on the rise in America. You also remembering hearing that, in 2009, full-size pickup truck sales had steadily fallen year after year since 2004. 

Clicking through truck sales figures by accessing the dropdown menu at the top right of this page is certainly informative, but it can be slightly misleading, as well. Yes, U.S. Ford F-Series sales fell each year from 2004 through 2009. Yes, Ford F-Series sales have increased both in 2010 and in 2011. Does this say something about the Ford F-Series or does it simply speak to the market as a whole?

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