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Remember when the best behaved kid in grade four got in trouble? He wasn’t perfect to begin with, and everybody in the class – except for the teacher – knew it. But then you saw just how smart he was when he apologized to the class, the principal, and especially the teacher for his wrongdoing.

He was smart; ya had to give him that. He righted his wrongs and “meant no offense.” Toyota wrote Fresno, California’s mayor to express similar feelings. “Please accept our deepest apology for this serious error in judgment,” said they to Mayor Autry. Toyota ran an advert on the east coast, you see. Critiquing west coast cities for being low-budget, ghost towns and tourist stops makes no friends. But it does get you the attention of the automotive blogosphere and thousands still see the ad. (It’s available for viewing ↓)