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Hold your applause or critiques until you finish the full 90-second clip viewable below. This advertisement for the new Euro Mercedes-Benz E-Class profiles a certain part of the car. Were I to tell you which feature that was, the point of the first 85 seconds would be lost.

Finish watching the clip and voice your opinion. There’s a strong message being sent in this commercial, and I think Mercedes does a decent job of making that point.