Porsche Sales Tanked Globally: Taycan Deliveries Plummeted 51%

Summary

• Porsche sales have stalled out worldwide in the first half of 2024
• The Taycan is the biggest loser, with only 8,838 deliveries (-51 percent)
• Porsche sales in China plummeted by 33%, delivering 29,551 vehicles
• Sales in North America slide by 6% but posts the strongest quarterly performance

As forecasted by industry experts, 2024 is proving to be a challenging year for electric car sales, which are affected by different trends and economic factors. All brands are trying to plug holes in a year that we anticipate will be the first to close with a significant downturn in EV sales, as we saw in Q2. The business landscape for electric vehicles is unstable just when drivers can access the best cars we’ve had in history.

But the crisis is widespread and affects not only mass-market car brands but also the luxury car segment, such as Porsche. The Stuttgart-based sports car manufacturer had a bad first half of 2024. Sales have tanked, and the reduced interest in the Taycan electric vehicle (EV) model has dragged down the rest of their lineup.