Kia doesn’t really expect you to look at the KND-4 concept and then walk away thinking about its engine, or techy features, or Blu-ray player. They want you to like the way it looks. And it looks good. Attention-grabbing. Strong proportions. I wouldn’t really suggest it is a GoodCar type of vehicle, but it does fulfill Kia’s goals.
The KND-4 looks infinitely more expensive than the current Sportage (I guess every concept looks expensive with their jeweled headlamps and gigantic wheels) and a notch or two more aggressive. Don’t go all SUV-hater on me, either – this Kia’s four-cylinder diesel won’t suck Saudi Arabia dry.