Summary
- Porsche sold 76,167 cars in the U.S. in 2024, achieving modest growth, despite global sales dropping by 3%.
- The 911 set a new U.S. sales record with 14,128 units sold, a 20.8% increase from 2023, becoming Porsche’s third-best-selling model.
- The 911’s blend of practicality, luxury, and high performance appealed to buyers seeking combustion-engine cars amidst electrification.
- Celebrating the 50th anniversary of the 911 Turbo with a special edition contributed to heightened interest in the model.
- Porsche is balancing internal combustion engines, hybrids, and EVs to adapt to fluctuating global demand.
Although Porsche had a rough 2024 globally with deliveries of the Taycan plummeting 51% during the first half of the year, the company wrapped up the year with record sales in the U.S. Last year was particularly exceptional for the iconic 911 achieving record-breaking sales. The 911 is now the third-best-selling Porsche. PCNA sold 76,167 new vehicles in the United States alone.
It was a major leap for the brand’s flagship sports cars compared to 2023. While other two-door models like the 718 also thrived, electric models like the Taycan continued their trend downward with 4,747 units sold. This pales in comparison to Taycan’s highly successful 2021 selling 8,747 units.
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