Intended as competition for small, practical, urban utility vehicles like the Toyota Matrix amongst others, Kia’s Soul at least appears to be a winner.  With a degree of Skoda Roomster funk and a smidgen of Nissan Cube func…tionality, Kia has found its design message with the Soul.
Let’s hope they stick with it. Â As one of the fastest growing automakers, there’s no way Kia should be forced into major discounting as evidenced by Friday’s story. Â The Cee’d and Borrego don’t share the same level of chic, but one must admit: we’re a long way from the original Sephia. Â