General Motors Sales Data, Trends & Analysis for the Canadian Automotive Market
General Motors (GM) is one of the world’s largest automakers, headquartered in Detroit, Michigan, United States. Brands under General Motors include Chevrolet, GMC, Cadillac and Buick. GM also has a lot of discontinued brands under its umbrella, including Pontiac, Oldsmobile, Saturn, Hummer, Saab and Opel/Vauxhall. GM has been making strategic moves to focus on electric vehicles (EVs) and autonomous technology. The company has set ambitious targets for launching EVs under its existing brands and aims to be carbon-neutral by 2040. This includes a vision to eliminate tailpipe emissions from new light-duty vehicles by 2035.
General Motors Canada Sales Figures & Recent Highlights
General Motors (GM) has been selling cars in Canada since 1918. The company’s first model to be sold in Canada was the Chevrolet 490. GM is one of the largest automakers in Canada, accounting for over 25% of the total Canadian car market in 2022. The company’s most popular brands in Canada are Chevrolet, GMC, and Buick. Chevrolet is known for its affordable and reliable cars, SUVs, and trucks. GMC is known for its premium trucks and SUVs, while Buick is known for its upscale cars and SUVs.
GM has performed well in the Canadian market in recent years. The company’s sales have been growing, and it has gained market share. In 2022, GM sold over 270,000 cars in Canada. There are a number of factors contributing to GM’s success in Canada. One factor is the company’s strong brand portfolio. GM owns a number of iconic brands that are well-known and respected by Canadian consumers.
Another factor is the company’s wide range of products. GM offers a wide range of vehicles to choose from, including cars, SUVs, trucks, and commercial vehicles. This allows the company to appeal to a wide range of consumers. GM also has a strong dealer network in Canada. The company’s dealers are located in all major Canadian markets, and they provide customers with easy access to sales, service, and support.
General Motors Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total General Motors sales volumes for the Canadian automotive market, broken out by year. This data captures all General Motors sales for the entire Canadian automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2004 | 411,197 | 0.00 | 27.95 | 0.00 |
| 2005 | 426,930 | 3.83 | 27.46 | -1.77 |
| 2006 | 393,404 | -7.85 | 24.77 | -10.87 |
| 2007 | 378,461 | -3.80 | 23.20 | -6.77 |
| 2008 | 354,324 | -6.38 | 21.66 | -7.10 |
| 2009 | 251,426 | -29.04 | 17.25 | -25.57 |
| 2010 | 245,955 | -2.18 | 15.82 | -9.08 |
| 2011 | 242,163 | -1.54 | 15.27 | -3.58 |
| 2012 | 226,261 | -6.57 | 13.51 | -12.99 |
| 2013 | 234,504 | 3.64 | 13.47 | -0.31 |
| 2014 | 249,183 | 6.26 | 13.60 | 0.95 |
| 2015 | 261,723 | 5.03 | 13.95 | 2.52 |
| 2016 | 265,558 | 1.47 | 13.75 | -1.47 |
| 2017 | 300,909 | 13.31 | 14.92 | 7.85 |
| 2018 | 286,480 | -4.80 | 14.51 | -2.84 |
| 2019 | 255,202 | -10.92 | 13.27 | -9.30 |
| 2020 | 217,183 | -14.90 | 14.10 | 5.87 |
| 2021 | 214,783 | -1.11 | 13.04 | -8.17 |
| 2022 | 225,258 | 4.88 | 14.93 | 12.67 |
| 2023 | 260,302 | 15.56 | 15.59 | 4.25 |
| 2024 | 290,517 | 11.61 | 15.93 | 2.14 |
| 2025 | 296,423 | 2.03 | 15.90 | -0.18 |
| 2026 | 148,178 | 0.00 | 12.69 | 0.00 |
General Motors Canada Annual Sales Units & Growth Chart
Below is a visual representation of General Motors’s Canadian sales units over time. We have both the General Motors sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
General Motors Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the General Motors in Canada, shown against the General Motors’ marketshare changes in Canada. This gives you a good look into how the General Motors has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
