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Three Fiat 500x Crossover cars in red and white and blue racing down road
Image Source: Fiat Canada.

Fiat Flatlines in North America: What’s Next for the Brand?

The prognosis is bleak, and there’s little sign that things are going to get better for the lovable Italian brand, at least in North America. According to data obtained for the first six months of 2021, Fiat has only managed to sell 1,707 vehicles in the United States.

It’s far worse in Canada, where dealers have shipped just 65 cars to customers. This is a rather depressing statistic that underscores just how much the brand is struggling for any kind of sales traction right now, and there is a very real risk that it may disappear altogether from the North American market.

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Oil Crisis Monitor
Updated: Oct 20, 2026 — 4:25 AM MT
Strait of Hormuz
233
Days
Day 233 — Houthi strike kills 53+ at a Shabwa camp (Yemeni officials). The strait remains closed.
Day 233: Yemeni officials say a Houthi missile strike on a Shabwa training camp killed at least 53 soldiers; Riyadh reports a missile intercepted.
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