But the Encore now provides Buick with 21% of the brand’s U.S. volume. The Enclave and Encore combine to supply Buick dealers with 48% of their U.S. sales through the first four months of 2014, far more than any two of Buick’s three cars – LaCrosse, Regal, Verano – generate.
The above chart isn’t meant to highlight the bizarrely high volumes achieved by the Buick Century, although it was America’s tenth-best-selling car in 2002. Instead, it traces the rapid overall decline of the brand and the steady improvement Buick has shown since 2009, and it tracks the death of previously-core models and the arrival of their completely different replacements. The larger a specific model’s chunk of colour, the greater its contributions to the brand’s U.S. volume.