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BMW set the standard for this somewhat unfortunate competition with the X5 4.8i (check it out here). Now it’s Mercedes’ turn to acronym and abbreviate its way to the top of the heap.

ESP: No, not that kind of power, but Mercedes would like you to think so.  This is Benz’s Electronic Stability Program.
ABC: Active Body Control
ABS: Anti-lock Braking System
BAS: Brake Assist Plus
HID: High-Intensity Discharge headlamps, bi-xenon
COMAND: Cockpit Management and Navigation Display
OCS: Occupant Classification System
Coming up, Porsche will use a sports car’s arsenal of acro/abbrevia to battle the S-class’s ABC’s.