Sales of small crossover and SUVs in Europe outperform the overall market again in 2020, but they fail to become Europe’s #2 segment due to a strong finish of the year by the compact car segment. Still, at just over 2 million sales, the small crossover class adds two full percentage points of market share to 16.8%.
The two best sellers lose share of the segment as new players continue to arrive and fragment the class. The Renault Captur maintains its top position, helped by the addition of a plug-in hybrid version which represented one in every four Captur registrations in the last two months of the year. In the fourth quarter, its nearest rival was the Peugeot 2008, just 1,700 sales behind in 2nd place. The 2008 came within 2,500 sales of the full year #2 spot of the Volkswagen T-Roc and knocked the Dacia Duster off the podium. The Duster saw its sales tumble 37% as it couldn’t keep up the momentum of its blockbuster 2019. The Hyundai Kona brilliantly jumps into the top-5, helped by the EV version which represents nearly 38% of its European sales. The Ford Puma lands in 6th place ahead of the Volkswagen T-Cross and Opel/Vauxhall Crossland X. The Seat Arona is under pressure from the Kia Niro, as the latter is up 36% to a new annual sales record, thanks to a take rate of nearly 40% of its EV version and another 23% for the Niro PHEV.
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