Exotic Car Segment Sales
The exotic car segment in Europe grew at double the overall market growth in 2016, at +12%, helped by a handful of new products. But the leader of the segment remains unchanged, even though the Bentley Continental GT gains just 5% and therefore loses 2 percentage points of share. In Q4, the Continental GT was even down a worrying 11.5%. The Ferrari 488 continues where its predecessor 458 Italia left off: in 2nd spot, ahead of chief rival Lamborghini Huracan, which also gains just 5%, but had a more positive Q4 at +64%. The Ferrari F12, about to be replaced by the 812 Superfast in 2017, almost doubles its sales in the fourth quarter to finish the year with a 31% gain. 2016 has been a great year for Italian V12 supercars, because Lamborghini Aventador does even better at +135% in the fourth quarter and +48% for the year.
Production of the British V12 Grand Tourer coupe Aston Martin DB9 has ended in 2016 and it shows with a 79% drop in deliveries in Q4, while combined sales with its successor DB11 are up 84%, but the Vanquish also seems to be cannibalized by the latest addition to the line-up. The Rolls Royce Dawn convertible has quickly become the brand’s best seller ahead of the Wraith coupe and Ghost sedan. Ferrari’s V12 Grand Tourer FF has also gone out of production but its replacement Ferrari GTC4Lusso can’t make up for the lost volume yet.
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