Toyota Highlander
Here you will find monthly and yearly United States and Canadian sales figures for the Toyota Highlander. The Highlander is Toyota’s mid-size three-row crossover SUV, in production since the 2001 model year, and it slots between the compact RAV4 and the larger Grand Highlander that Toyota added above it for 2024. It competes with the Honda Pilot, Kia Telluride, Hyundai Palisade, Ford Explorer, and Chevrolet Traverse.
- Class: Mid-size three-row SUV
- Current engines: 2.4L turbocharged four-cylinder (265 horsepower) or 2.5L four-cylinder hybrid (243 combined horsepower)
- Transmissions: 8-speed automatic (turbo) or electronic continuously variable (hybrid)
- Drivetrain: Front-wheel drive or all-wheel drive
- Seating: Up to eight passengers across three rows
- EPA fuel economy: Up to 36 mpg combined (hybrid); about 22 city / 29 highway for the 2.4L turbo
- Chief rivals: Honda Pilot, Kia Telluride, Hyundai Palisade, Ford Explorer
Toyota introduced the larger Grand Highlander as a separate three-row model for 2024, and it now carries much of the demand that the standard Highlander once served.
Toyota Highlander Sales in the United States
The Highlander was one of the best-selling three-row crossovers in the United States for two decades, climbing from about 137,000 units in the mid-2000s to an all-time peak of 264,128 in 2021 and holding above 220,000 as recently as 2022. Sales then stepped down sharply once Toyota launched the larger Grand Highlander for 2024 and moved much of the nameplate’s three-row demand to that model: U.S. volume fell to 171,289 in 2023, 89,658 in 2024, and 56,208 in 2025. The standard Highlander looks to be finding a floor in 2026, with 32,059 sold through June, running slightly ahead of the same period a year earlier.
Toyota Highlander, United States calendar-year unit sales, 2005–2026. 2026 is January–Aug (partial).
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2005 | 137,409 | — |
| 2006 | 129,794 | ▼ 5.5% |
| 2007 | 127,878 | ▼ 1.5% |
| 2008 | 104,661 | ▼ 18.2% |
| 2009 | 83,118 | ▼ 20.6% |
| 2010 | 92,121 | ▲ 10.8% |
| 2011 | 101,252 | ▲ 9.9% |
| 2012 | 121,054 | ▲ 19.6% |
| 2013 | 127,572 | ▲ 5.4% |
| 2014 | 146,127 | ▲ 14.5% |
| 2015 | 158,915 | ▲ 8.8% |
| 2016 | 191,379 | ▲ 20.4% |
| 2017 | 215,775 | ▲ 12.7% |
| 2018 | 244,511 | ▲ 13.3% |
| 2019 | 239,437 | ▼ 2.1% |
| 2020 | 212,276 | ▼ 11.3% |
| 2021 | 264,128 | ▲ 24.4% |
| 2022 | 222,805 | ▼ 15.6% |
| 2023 | 171,289 | ▼ 23.1% |
| 2024 | 89,658 | ▼ 47.7% |
| 2025 | 56,208 | ▼ 37.3% |
| 2026 (Jan–Aug) | 39,217 | ▲ 1.6% YTD |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2005 | 8,947 | 10,327 | 13,325 | 12,896 | 11,888 | 13,029 | 14,223 | 13,042 | 9,684 | 9,063 | 9,676 | 11,309 | 137,409 |
| 2006 | 8,748 | 9,033 | 11,622 | 10,712 | 10,806 | 10,436 | 11,999 | 11,645 | 11,697 | 10,296 | 11,100 | 11,700 | 129,794 |
| 2007 | 10,322 | 9,368 | 11,693 | 10,122 | 11,991 | 11,253 | 8,858 | 9,514 | 8,173 | 9,558 | 12,312 | 14,714 | 127,878 |
| 2008 | 12,323 | 10,513 | 10,832 | 10,008 | 10,841 | 6,872 | 6,763 | 8,070 | 5,729 | 7,032 | 7,887 | 7,791 | 104,661 |
| 2009 | 5,757 | 5,008 | 5,404 | 5,595 | 7,556 | 6,885 | 9,407 | 10,656 | 5,216 | 5,979 | 6,213 | 9,442 | 83,118 |
| 2010 | 4,478 | 3,615 | 11,953 | 7,026 | 6,691 | 5,962 | 7,811 | 7,670 | 7,824 | 8,664 | 9,156 | 11,271 | 92,121 |
| 2011 | 7,507 | 8,622 | 9,828 | 8,893 | 5,755 | 7,332 | 9,552 | 8,047 | 7,544 | 8,026 | 8,369 | 11,777 | 101,252 |
| 2012 | 6,856 | 8,155 | 11,044 | 9,352 | 11,657 | 10,379 | 10,669 | 11,441 | 10,927 | 8,909 | 9,474 | 12,191 | 121,054 |
| 2013 | 8,831 | 9,310 | 11,387 | 9,793 | 11,360 | 11,090 | 10,908 | 13,021 | 8,661 | 9,323 | 11,544 | 12,344 | 127,572 |
| 2014 | 10,676 | 12,052 | 13,019 | 12,507 | 12,329 | 11,555 | 11,357 | 11,489 | 10,542 | 12,106 | 13,476 | 15,019 | 146,127 |
| 2015 | 11,060 | 11,263 | 13,039 | 13,763 | 15,432 | 13,831 | 12,727 | 13,333 | 12,310 | 13,316 | 12,741 | 16,100 | 158,915 |
| 2016 | 11,258 | 12,466 | 14,949 | 15,037 | 14,783 | 13,436 | 15,213 | 14,966 | 14,937 | 17,668 | 21,241 | 25,425 | 191,379 |
| 2017 | 12,656 | 15,928 | 18,058 | 17,981 | 18,115 | 17,237 | 19,017 | 18,845 | 20,359 | 17,461 | 19,077 | 21,041 | 215,775 |
| 2018 | 15,484 | 15,960 | 21,438 | 18,456 | 21,312 | 21,604 | 21,159 | 23,300 | 21,986 | 20,548 | 20,139 | 23,125 | 244,511 |
| 2019 | 14,413 | 17,384 | 20,824 | 17,190 | 21,548 | 19,824 | 22,328 | 28,364 | 18,294 | 18,857 | 19,962 | 20,449 | 239,437 |
| 2020 | 17,009 | 20,174 | 10,707 | 5,613 | 12,472 | 13,096 | 18,128 | 21,795 | 22,307 | 22,262 | 21,935 | 26,778 | 212,276 |
| 2021 | 16,774 | 19,064 | 27,993 | 27,679 | 28,834 | 24,036 | 24,673 | 19,410 | 19,101 | 18,103 | 19,191 | 19,270 | 264,128 |
| 2022 | 17,161 | 22,949 | 25,916 | 19,788 | 15,619 | 15,970 | 12,529 | 14,776 | 19,743 | 17,962 | 20,145 | 20,247 | 222,805 |
| 2023 | 14,264 | 18,821 | 22,259 | 19,353 | 20,025 | 18,542 | 8,590 | 8,663 | 9,407 | 9,536 | 9,499 | 12,330 | 171,289 |
| 2024 | 10,004 | 10,491 | 11,538 | 10,256 | 8,909 | 8,910 | 6,058 | 6,061 | 5,060 | 5,258 | 3,861 | 3,252 | 89,658 |
| 2025 | 2,672 | 3,822 | 5,523 | 6,272 | 6,696 | 5,071 | 4,472 | 4,066 | 4,083 | 4,943 | 4,162 | 4,426 | 56,208 |
| 2026 | 4,488 | 5,164 | 6,131 | 6,456 | 5,879 | 3,941 | 3,594 | 3,564 | — | — | — | — | 39,217 |
Toyota Highlander Sales in Canada
In Canada the Highlander followed a similar arc, reaching a peak of 19,885 units in 2021 before the Grand Highlander arrived. Canadian volume then eased to 9,232 in 2024 and 6,408 in 2025. Early 2026 has brought a clear rebound, however: Toyota Canada delivered 4,534 Highlanders through June, up about 80 percent from the 2,523 sold in the same months of 2025.
Toyota Highlander, Canada calendar-year unit sales, 2004–2026. 2026 is January–Aug (partial).
Annual sales
| Year | Units | YoY |
|---|---|---|
| 2004 | 5,334 | — |
| 2005 | 4,621 | ▼ 13.4% |
| 2006 | 3,039 | ▼ 34.2% |
| 2007 | 5,052 | ▲ 66.2% |
| 2008 | 6,486 | ▲ 28.4% |
| 2009 | 4,831 | ▼ 25.5% |
| 2010 | 4,203 | ▼ 13.0% |
| 2011 | 5,574 | ▲ 32.6% |
| 2012 | 6,851 | ▲ 22.9% |
| 2013 | 7,648 | ▲ 11.6% |
| 2014 | 9,749 | ▲ 27.5% |
| 2015 | 10,412 | ▲ 6.8% |
| 2016 | 12,964 | ▲ 24.5% |
| 2017 | 15,259 | ▲ 17.7% |
| 2018 | 14,641 | ▼ 4.1% |
| 2019 | 13,811 | ▼ 5.7% |
| 2020 | 13,665 | ▼ 1.1% |
| 2021 | 19,885 | ▲ 45.5% |
| 2022 | 15,867 | ▼ 20.2% |
| 2023 | 13,079 | ▼ 17.6% |
| 2024 | 9,232 | ▼ 29.4% |
| 2025 | 6,408 | ▼ 30.6% |
| 2026 (Jan–Aug) | 5,681 | ▲ 49.3% YTD |
Monthly sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2004 | 386 | 325 | 486 | 516 | 517 | 447 | 432 | 455 | 535 | 458 | 406 | 371 | 5,334 |
| 2005 | 232 | 255 | 403 | 440 | 387 | 462 | 416 | 388 | 391 | 486 | 430 | 331 | 4,621 |
| 2006 | 230 | 248 | 270 | 300 | 273 | 213 | 265 | 275 | 232 | 254 | 238 | 241 | 3,039 |
| 2007 | 197 | 218 | 155 | 158 | 157 | 144 | 92 | 644 | 565 | 478 | 534 | 1,710 | 5,052 |
| 2008 | 605 | 417 | 595 | 681 | 710 | 499 | 491 | 518 | 498 | 513 | 526 | 433 | 6,486 |
| 2009 | 348 | 278 | 370 | 384 | 500 | 399 | 409 | 519 | 455 | 371 | 386 | 412 | 4,831 |
| 2010 | 324 | 332 | 378 | 440 | 330 | 345 | 297 | 257 | 261 | 225 | 458 | 556 | 4,203 |
| 2011 | 401 | 385 | 576 | 552 | 505 | 439 | 430 | 322 | 385 | 402 | 672 | 505 | 5,574 |
| 2012 | 419 | 376 | 528 | 467 | 519 | 561 | 563 | 580 | 743 | 781 | 704 | 610 | 6,851 |
| 2013 | 387 | 419 | 626 | 732 | 766 | 704 | 708 | 716 | 632 | 749 | 618 | 591 | 7,648 |
| 2014 | 391 | 645 | 1,048 | 1,061 | 914 | 1,204 | 853 | 583 | 730 | 741 | 804 | 775 | 9,749 |
| 2015 | 630 | 602 | 836 | 911 | 1,099 | 1,003 | 837 | 857 | 925 | 946 | 997 | 769 | 10,412 |
| 2016 | 806 | 948 | 1,210 | 1,174 | 1,085 | 1,195 | 1,060 | 1,149 | 1,080 | 1,081 | 1,071 | 1,105 | 12,964 |
| 2017 | 1,074 | 977 | 1,319 | 1,415 | 1,507 | 1,562 | 1,322 | 1,269 | 1,355 | 1,266 | 1,192 | 1,001 | 15,259 |
| 2018 | 941 | 928 | 1,310 | 1,372 | 1,507 | 1,421 | 1,310 | 1,288 | 1,235 | 1,356 | 1,113 | 860 | 14,641 |
| 2019 | 944 | 858 | 903 | 1,272 | 1,272 | 1,159 | 1,305 | 1,305 | 1,187 | 1,295 | 1,126 | 1,185 | 13,811 |
| 2020 | 976 | 887 | 978 | 745 | 678 | 747 | 1,540 | 1,470 | 1,472 | 1,434 | 1,303 | 1,435 | 13,665 |
| 2021 | 1,387 | 1,387 | 1,596 | 2,073 | 1,885 | 2,075 | 1,782 | 1,867 | 1,783 | 1,328 | 1,328 | 1,394 | 19,885 |
| 2022 | 1,459 | 1,390 | 1,599 | 1,601 | 1,601 | 1,678 | 931 | 1,071 | 979 | 1,186 | 1,186 | 1,186 | 15,867 |
| 2023 | 1,654 | 1,504 | 1,730 | 1,123 | 1,235 | 1,237 | 634 | 730 | 636 | 906 | 865 | 825 | 13,079 |
| 2024 | 600 | 573 | 575 | 771 | 771 | 703 | 930 | 930 | 846 | 910 | 791 | 832 | 9,232 |
| 2025 | 489 | 445 | 468 | 385 | 367 | 369 | 656 | 627 | 628 | 709 | 586 | 679 | 6,408 |
| 2026 | 814 | 493 | 850 | 783 | 765 | 829 | 776 | 371 | — | — | — | — | 5,681 |
Toyota Highlander Generations
First Generation (2001–2007)
The first-generation Highlander was based on the Toyota Camry platform and was available in front-wheel drive or all-wheel drive configurations. It was initially powered by a 2.4L four-cylinder or 3.0L V6 engine, with a hybrid variant added in 2006. The Highlander Hybrid was among the first hybrid SUVs on the market.
Second Generation (2008–2013)
The second-generation Highlander grew in size and moved to the Toyota K platform. It was powered by a 2.7L four-cylinder or 3.5L V6 engine producing up to 270 horsepower. A hybrid variant continued, and seating capacity increased to eight with an optional third row.
Third Generation (2014–2019)
The third-generation Highlander continued on an updated K platform with refreshed styling and improved interior quality. The 3.5L V6 produced 295 horsepower, and the hybrid system delivered improved efficiency. This generation established the Highlander as a consistent 200,000-plus annual seller in the U.S.
Fourth Generation (2020–present)
The fourth-generation Highlander moved to the Toyota TNGA-K platform, offering improved handling dynamics and interior space. The 3.5L V6 continued initially, later replaced by a 2.4L turbocharged four-cylinder for 2024. The hybrid system was significantly updated with improved fuel economy. This generation peaked at 264,128 U.S. sales in 2021 before the 2023 introduction of the Grand Highlander redistributed volume across the expanded Highlander family.
