Toyota 4Runner Sales Figures

Toyota 4Runner

Here you will find monthly and yearly United States and Canadian sales figures for the Toyota 4Runner. The 4Runner is a body-on-frame midsize SUV that has kept its truck underpinnings, transfer case, and solid rear axle while much of the segment moved to car-based crossovers. Now in its sixth generation, it is built at Toyota’s Tahara plant in Japan and sold almost exclusively in North America.

Toyota 4Runner Sales in the United States

The 4Runner ran its fifth generation from 2010 through 2024, with US volume peaking at 144,696 units in 2021 when tight inventory made every available SUV valuable. As the generation aged, deliveries eased to 121,023 in 2022, 109,951 in 2023, and a low of 92,156 in 2024, a year whose fourth quarter fell away sharply as production wound down for the changeover. The sixth generation reached dealers in early 2025; after a near-standstill start of 160 units in January, monthly volume ramped through the year and closed 2025 at 98,804, up about 7 percent over 2024. The new model’s first full year of availability shows clearly in 2026: through June, Toyota had delivered 72,320 units in the US, more than double the 30,151 recorded over the same months in 2025.

Toyota 4Runner Sales in Canada

Canada follows the same generational rhythm. Volume ran in the 8,000s early in the decade, then declined through the fifth generation’s final years to 3,483 units in 2024. As in the US, Canadian deliveries opened 2025 at a trickle before the new model arrived, then recovered to close the year at 6,854, nearly double the 2024 total.

Toyota 4Runner Generations

The 4Runner’s evolution tells a story of an SUV that refused to become a crossover. Each generation refined capability without abandoning the body-on-frame formula that defines the vehicle. One quirk persists across all six generations: the power rear window that rolls down into the tailgate. Toyota engineers have protected this feature for 40 years because 4Runner buyers would riot without it.

1st Generation (1984–1989)

The original 4Runner was exactly what it looked like: a Toyota Hilux pickup with a fiberglass rear cap and folding rear seats. That removable hardtop made it the only convertible 4Runner ever built. Power came from a 2.4-liter four-cylinder producing 116 horsepower, with a 3.0-liter V6 arriving later in the generation. The part-time four-wheel-drive system used a manual transfer case, and the independent front suspension was considered advanced for the era. Toyota sold these in Japan as the Hilux Surf, a name that continued there until 2009.

2nd Generation (1990–1995)

The second generation ditched the removable roof for a fully enclosed steel body, transforming the 4Runner from a truck variant into a proper SUV. This generation introduced the swing-out rear spare tire carrier and the wraparound rear quarter window that became a 4Runner signature. Engine options included a 2.4-liter four-cylinder and a 3.0-liter V6 producing 150 horsepower. The interior finally felt like a passenger vehicle rather than a work truck.

3rd Generation (1996–2002)

The third generation moved the 4Runner onto the Toyota Prado platform and established the reliability reputation that persists today. Many 3rd generation 4Runners have crossed 300,000 miles with minimal major repairs. The 3.4-liter V6 produced 183 horsepower and earned a devoted following. Toyota added Multi-Terrain Select and an optional limited-slip rear differential. This generation also shared parts with the first-generation Tacoma pickup.

4th Generation (2003–2009)

The fourth generation 4Runner stands alone in the model’s history: it’s the only one ever offered with a V8 engine. The 4.7-liter 2UZ-FE from the Tundra produced 270 horsepower and 330 lb-ft of torque, giving the 4Runner legitimate towing capability and effortless highway cruising. The V6 remained available with 245 horsepower. Toyota added Downhill Assist Control, Hill-Start Assist, and an optional X-REAS sport suspension. This generation also saw the 4Runner grow significantly in size and move upmarket in price and features.

5th Generation (2010–2024)

The fifth generation holds the record for the longest production run in 4Runner history: fifteen years without a full redesign. Toyota built it on the platform shared with the FJ Cruiser and J150 Prado. The 4.0-liter V6 produced 270 horsepower and remained the sole engine through the entire run, paired with a five-speed automatic transmission. The V8 disappeared, never to return.

Toyota introduced the TRD Pro trim in 2015, featuring Bilstein shocks, unique wheels, and exclusive colors that changed annually: Inferno Orange in 2015, Quicksand in 2016, Cement in 2017, all the way through Terra in 2024. The TRD Pro transformed the 4Runner’s image from reliable family hauler to serious off-road machine and commanded strong resale values.

By 2024, the 5th generation was ancient by automotive standards. It still used a five-speed automatic when competitors offered eight, nine, and ten-speed units. The interior dated to 2014. None of that mattered to 4Runner buyers, who valued the proven mechanicals over infotainment upgrades. Toyota sold nearly 120,000 units in 2023, fifteen years into the generation’s life.

6th Generation (2025–Present)

Toyota revealed the 6th generation 4Runner in April 2024 and began deliveries in early 2025. The wait was worth it.

The new 4Runner rides on Toyota’s TNGA-F global truck platform, shared with the Tacoma, Land Cruiser, Tundra, and Sequoia. High-strength steel construction with blanking and laser welds increases rigidity over the 5th generation, while aluminum body panels reduce weight. The solid rear axle remains, but now rides on a multilink suspension that improves on-road manners without sacrificing capability.

For the first time in 4Runner history, Toyota offers a hybrid powertrain. The i-FORCE MAX system pairs a 2.4-liter turbocharged four-cylinder with a 48-horsepower electric motor for combined output of 326 horsepower and 465 lb-ft of torque. That torque figure embarrasses the old V6’s 278 lb-ft and transforms the 4Runner’s character. The standard i-FORCE engine uses the same 2.4-liter turbo without electric assist, producing 278 horsepower and 317 lb-ft. Both engines pair with an eight-speed automatic transmission.

Toyota expanded the trim lineup to nine grades: SR5, TRD Sport, TRD Sport Premium, TRD Off-Road, TRD Off-Road Premium, Limited, TRD Pro, Trailhunter, and Platinum. The Trailhunter trim is entirely new, positioned as a factory-ready overlanding rig with a low-profile roof-mounted air intake, steel skid plates, and specialized recovery points. The Platinum grade adds luxury features that put the 4Runner in striking distance of the Lexus GX.

Off-road capability improves across the board. The TRD Pro and Trailhunter get a disconnecting front anti-roll bar for increased suspension articulation, available as an option on TRD Off-Road trims. Multi-Terrain Select now works in both 4WD-High and 4WD-Low modes. CRAWL Control handles low-speed off-road driving. The electronic locking rear differential splits power 50/50 when traction gets scarce.

Towing capacity increases to 6,000 pounds across the lineup. The optional third-row seat returns, though it’s limited to non-hybrid trims due to battery placement.

Pricing starts at $40,770 for the SR5 before destination charges. The hybrid powertrain commands a premium but delivers meaningful fuel economy improvements over the old naturally aspirated V6. Toyota’s hybrid battery carries a 10-year/150,000-mile warranty.

The 6th generation 4Runner finally brings modern technology to a nameplate that had resisted it. Whether that’s progress or compromise depends on your perspective. Either way, the body-on-frame construction, the real four-wheel-drive system, and the roll-down rear window remain. The bones are still truck bones.