Regardless of profits, capital, environmental impact, and styling strength, BMW sales are skyrocketing.
The group, including Rolls-Royce and Mini, engineered and marketed their way to a 9% increase in vehicle sales last year. Whatever way you shake it, that is serious, serious growth. Revenue was up 14%, although the business-savvy have been concerned for some time that BMW is lacking the ability to make money in line with their production growth. After all, say they, it takes three brands and extra plunges into niche markets to deliver the increases. Success has been aided, however, by associations with PSA on small engines and General Motors & Daimler for hybrids.