Some (many?) would argue that the Impreza was an ungainly, over-accessorized, noisy, unrefined econobox turned into a rocket. I would argue that those people weren’t willing to buy an Impreza then, and the new Impreza & ‘Preza WRX’s blandness isn’t going to pull them into showrooms now, either. At least the previous Subaru Impreza was Hillaryesque in its polarizing nature – the new car comes across all Chris Dodd forgettable.
Going bland hasn’t hurt Toyota, though. Striking fact, that. Check out who owns a large stake in Subaru’s parent company, Fuji Heavy Industries. Oh, right… that’d be Toyota. Anyway, this commercial isn’t boring.