WRX COMMERCIALIZED

GoodCarBadCar has given Subaru’s Impreza a bit of a hard ride – but few would deny the humour behind this commercial. Ignoring the driving dynamics, the WRX doesn’t seem to be what it once was.

Some (many?) would argue that the Impreza was an ungainly, over-accessorized, noisy, unrefined econobox turned into a rocket. I would argue that those people weren’t willing to buy an Impreza then, and the new Impreza & ‘Preza WRX’s blandness isn’t going to pull them into showrooms now, either. At least the previous Subaru Impreza was Hillaryesque in its polarizing nature – the new car comes across all Chris Dodd forgettable.

Going bland hasn’t hurt Toyota, though. Striking fact, that. Check out who owns a large stake in Subaru’s parent company, Fuji Heavy Industries. Oh, right… that’d be Toyota. Anyway, this commercial isn’t boring.