This is April, and the chief engineer behind the Volt is quoted by Edmunds.com as saying that the Volt is, “the No. 1 priority project we have at GM.” What causes the development of this particular Chevrolet so difficult? “The challenge is predicting 10 years of battery life with just two years of testing time.”
The following challenge will be finding a price point at which General Motors can lose as little money as possible to produce the Volt without creating an overpriced vehicle we’ll all remember as GM’s biggest mistake of the next decade. Introducing the car with a low enough price to fill the roads with Volts may enhance the need for Suburban/Tahoe/Silverado sales to cover the losses, but it’ll also begin to drastically alter the public image of Chevrolet and its parent company.