2007 was the Toyota Tundra’s most successful year ever, but in no wise was 2007 the year of the pickup truck, not in the home of the pickup truck. In the United States, sales of all but three trucks declined. Two of the pickups that produced improved year-over-year volume were extraordinarily low-volume nameplates. Tundra sales jumped 58% to 196,555 units.
The Ford F-Series continued to be America’s top-selling truck, but with fewer than 700,000 sales, the F-Series was outsold by the GM twins, Chevrolet’s Silverado and the GMC Sierra. And not just by a little bit: the gap measured 135,911 units.
Not including the Isuzu i-Series, General Motors was responsible for 51% of the trucks sold in the United States. Including the Cadillac Escalade EXT, Chevrolet Avalanche, and Lincoln Mark LT, full-size pickup truck sales fell to 2,209,584 from 2,289,569 in 2006, a 3.1% drop. 8.9% of those sales came from the Toyota Tundra, up from 5.5% in 2006.
But overall pickup truck sales slid 5.9% after falling 10.2% in 2005. 16.9% of the new vehicles sold in America in 2007 were pickup trucks, down from 17.5% the year before. The overall market slid 2.5% to 16.15 million units. Complete sales figures for 22 different truck nameplates are visible in the sortable table below.
Click Column Headers To Sort Trucks By Volume Or % Change