Minivan Sales In America – 2008 Year End

Minivan sales in the United States plunged 23% in 2008, a year that ended in great turmoil, as total new vehicle sales slid 18%. Minivans accounted for 4.9% of the auto industry’s 2008 U.S. sales volume, down from 5.2% in 2007.

In other words, an oncoming recession brought auto sales down in 2008, yet minivan sales fell even harder than the overarching new vehicle market.

• Complete U.S. Minivan Market Sales Figures – 2007 Year End
• Complete U.S. Minivan Market Sales Figures – 2009 Year End

The Honda Odyssey took over as America’s top-selling minivan in 2008, surging past the fast-falling Dodge Grand Caravan despite the Honda’s own 22% year-over-year decline. 

Total Chrysler minivan sales were still far in excess of what Honda could manage – Chrysler Group’s market share in the category was 37.7%, equal to the total achieved in 2007. But the tide had clearly turned away.

Chrysler was certainly an extraordinarily afflicted automaker in 2008. Group-wide sales fell 30% to 1.45 million, a loss of nearly 624,000 units as the automaker lost 209,000 sales from minivans and pickup trucks alone.

Click Column Headers To Sort Minivans By Volume Or % Change

Source: Automakers & ANDC