Toyota Tundra Sales Figures

Toyota Tundra

Here you will find monthly and yearly United States and Canadian sales figures for the Toyota Tundra. The Tundra is Toyota’s full-size pickup, introduced in 1999 as the successor to the T100 and built to compete with the domestic full-size trucks. The current third generation, launched for 2022, replaced the long-running V8 with a twin-turbo V6, added an available hybrid, and modernized the interior and technology. It competes with the Ford F-Series, Chevrolet Silverado, Ram Pickup, and GMC Sierra.

Toyota Tundra Sales in the United States

Toyota Tundra sales in the United States spiked to 196,555 units in 2007 as the larger second generation launched, then settled into a steady band roughly between 100,000 and 120,000 for most of the 2010s. Volume fell to 81,959 in 2021 during the changeover to the current generation before the redesigned third-generation truck arrived. Deliveries climbed to 125,185 in 2023 and 159,528 in 2024, the best year since 2007, then eased to 147,610 in 2025, down about eight percent. The third quarter of 2026 brought 35,712 sales, essentially level with the 35,979 of the third quarter of 2025 and down 10.2 percent from the 39,752 of the second quarter of 2026. That leaves January to September 2026 at 110,080, essentially level with the 110,945 of the same months of 2025.

Toyota Tundra Sales in Canada

In Canada the Tundra has followed a similar arc. After ranging between roughly 7,000 and 11,000 units for much of its history, Canadian sales rose with the new generation to 13,365 in 2023 and a record 16,098 in 2024. In 2025 volume pulled back to 13,267, a decline of about 18 percent from the prior year’s high. The third quarter of 2026 brought 3,466 sales, up 28.8 percent on the 2,691 of the third quarter of 2025, though down 8.2 percent from the 3,774 of the second quarter of 2026. That leaves January to September 2026 at 10,319, up 10.3 percent on the 9,352 of the same months of 2025.

Toyota Tundra Generations

First Generation (2000-2006)

The first-generation Tundra was introduced as a 2000 model year and was a more significant and powerful successor to the Toyota T100. With a V8 engine option and more substantial towing capacity, it was designed to compete directly with American full-size pickup trucks.

Second Generation (2007-2021)

The second generation marked a significant redesign, with a larger frame, increased towing capacity, and greater focus on performance and comfort. Engine options included a V6 as well as various V8 options. Over time, Toyota introduced different trim levels and special editions to keep the truck updated.

In 2014, the Tundra received a major facelift, with changes to the exterior styling, interior features, and technological enhancements.

Third Generation (2022-)

Unveiled in 2021, the third generation introduced a complete overhaul of the Tundra, including new powertrain options like a twin-turbo V6 engine and a hybrid variant. The redesign emphasized modern styling, advanced technology, and improved fuel efficiency.

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