January 27, 2026
TLDR: Ford killed the all-electric Lightning to build an EREV version. Ram canceled its pure-EV truck and renamed the Ramcharger EREV as the new Ram 1500 REV. Li Auto is retreating from pure EVs after its battery-only SUV underperformed. Three companies on three continents tried pure-battery trucks. All three pivoted to range extenders. The market delivered its verdict.
When three automakers on three continents abandon the same technology within the same quarter, that’s not strategic repositioning. That’s an industry admitting it got the product wrong.
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