TLDR: BYD slashed its 2025 sales target from 5.5 to 4.6 million vehicles on September 5, marking its first consecutive monthly production decline since 2020. The 900,000-unit reduction comes as Geely posts 95% year-over-year growth, Xiaomi’s SU7 achieves record-breaking launch velocity, and Xpeng surges 169%. This signals that BYD’s pivot upmarket has created vulnerabilities competitors are rapidly exploiting.
First major guidance cut since 2020 signals end of BYD’s unchallenged dominance as competitors capture abandoned segments
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