The large cars segment in Europe is down 32% in 2020, to just over 246,000 deliveries. This means the segment loses ground on the overall market again and now accounts for just 2.1% of the total European car market, down from 2.3% in 2019. With the exception of a newcomer, the entire top-8, which accounts for nearly 91% of the segment’s sales, drops by 29% or more and thus falls behind the overall market. Only one single model in the class manages to keep its decline limited to single digits.
The Mercedes-Benz E-Class maintains its top spot even despite receiving an extensive facelift in the last part of the year. Its nearest rival BMW 5-Series gains 1 percentage point of share as its sales are “just” 33% lower than last year, similar to the #3 Audi A6. The Volvo S90/V90 is a distant best of the rest, and at -42% loses 1 percentage points of share to just over 10%.
No Membership? You’re missing out
Get immediate ad-free access to all our premium content.
